Korea and BANGKOK, Nov. 25,
2021 /PRNewswire/ -- The organizing committee of the Busan
Contents Market (Chairman Hwang
Eui-wan) announced on the 12th that it had successfully
ended the 15th Busan Contents Market (BCM 2021), an international
broadcasting content business festival held from the 3rd to the
12th of this month.
351 companies and 122 buyers participated in this Busan Contents
Market, and achieved a record of $175,430,599 in business transactions including
contracts and consultations.
The Busan Contents Market, planned under the slogan of 'Changes
that transcend space! 'Connecting the New World with Content!', was
held both online and offline.
Especially, the online market drew attention as an exhibition
space for the virtual world that was introduced for the first time
in the international content market. The booth set up in the
Metaverse served as a communication channel that transcends time
and space for producers and buyers around the world.
Reputable producers who are interested in collaboration with
Hallyu content, including Alibaba, and officials from various
countries around the world, such as the
Netherlands and Russia,
also participated in the event.
Moreover, NFT (Non-Fungible Token) using blockchain technology
was introduced so that all contents and information exchanged
within the metaverse could be shared.
In addition, various programs such as * Asia Digital Broadcasting
Academy * BCM 3D Virtual
Online Market, * BCM
Conference, * BCM Funding,
and * BCM Academy were
In this year's Busan Contents Market, the 'Pre
2021 K-Content Reaction Contest' with
the theme of 'With Korea' was held thanks to the high popularity of
international consumers for Korean content. Reaction videos created
based on K-Content were submitted and the winners were selected
based on the criteria of the cumulative number of likes.
An official from the organizing committee of Busan Contents
Market said, "I am proud to open a rich global exchange platform
through online and offline events during Living With COVID-19. At a
time when global interest in K-content is rapidly increasing, it is
expected that the Busan Contents Market, in which leading content
creators and officials in Korea and around the world participated,
will regain its reputation as the largest content exchange platform
in Korea where everyone can communicate and empathize."
The Busan Contents Market in 2022 will be held in May as an
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SOURCE Busan Contents Market