WESTPORT, Conn., Oct. 16, 2021 /PRNewswire-PRWeb/ -- In
support of Breast Cancer Awareness Month, Primark is launching its
first collection of leisure, nightwear, underwear and accessories
designed and developed for those who have experienced breast cancer
and undergone breast surgery. The collection was modeled by women
who have experienced breast cancer and supported by a new awareness
campaign running across select Primark stores in October. The
22-piece collection is available in selected Primark stores now
with prices starting from $4.50. In
the US this collection will be available at Primark stores in
Boston DTX, Danbury, King of
Prussia, Staten Island, and
Brooklyn.
The new collection has been informed by focus groups with cancer
patients and oncology nurses to trial and test the products. The
resulting collection has a focus on comfort and style and is
designed to allow for ease of dressing post-surgery, with fabrics
which are noted for their cooling qualities and soft touch. The
range also features a selection of items made with recycled or
sustainable cotton and recycled polyester as part of the Primark
Cares label.
Alongside the bras, the collection features lingerie, slippers,
women's jersey tees, sweats and cosmetic bags in a mauve and soft
pink color palette. The new collection has been modeled by four
women who have experienced breast cancer and these images will
feature in a number of Primark stores throughout the month.
Primark Group Product Director, Paula
Dumont Lopez said: "Cancer touches the lives of so many of
us, so we're pleased to be able to get behind Breast Cancer
Awareness Month. We're really proud of this new collection which
has been informed by women who have experienced breast cancer and
so combines practical elements without compromising on style and,
crucially, is affordable for everyone. We also know how important
early detection is, so we are using our stores and our online
channels to help people in being breast aware."
Frances Warbuton, one of the
models featured in the new campaign commented: "It's wonderful that
Primark is doing post-surgery underwear. It just makes things
simple for us and makes things feel normal. It's a wonderful thing.
The new underwear range is a fantastic idea. It's practical but
comfortable and makes it easier for facing everyday life. A lot of
thought has gone into the design and material making the underwear
feel supportive and luxurious."
Primark has long been supportive of breast cancer initiatives
having donated £250,000 globally to support breast cancer
charities. In the US Primark has partnered with Pink Aid. Pink
Aid's mission is to help underserved breast cancer patients survive
treatment with support and dignity, to provide screening and
financial assistance to those in need, and to empower breast cancer
survivors to heal by helping and inspiring others.
About Primark:
Primark is an international retailer that offers customers the
latest fashion, beauty and homeware at great value prices. Founded
in Ireland in 1969 under the
Penneys brand, Primark today has 399 stores across 14 countries in
Europe and North America and employs more than 70,000
people. Primark is working to make more sustainable fashion
affordable for everyone and is focused on giving clothing a longer
life, protecting life on the planet and improving the lives of
people who make Primark products. As part of this it has unveiled a
series of commitments it is working to achieve by 2030. These
include making all its clothes from recycled or more sustainably
sourced materials, ensuring all clothing is recyclable by design,
halving carbon emissions across the value chain, removing
single-use plastic and pursuing a living wage for workers in the
supply chain. You can find out about these commitments and more at
primark.com.
About Pink Aid:
Pink Aid was founded in Connecticut in 2011 to help women in
underserved communities survive breast cancer treatment with
support and dignity, provide screening to women in financial need,
and empower breast cancer survivors to heal by helping and
inspiring others. Pink Aid grants support diagnostic testing,
recovery & wellness programs, as well as outreach and education
initiatives in Connecticut and on
Long Island.
Pink Aid's Pink Purse Program provides direct emergency
financial assistance to breast cancer patients in need undergoing
treatment. Pink Purse funds pay for expenses like rent, mortgage,
utilities, childcare, food and other essential needs. Since the
Pink Purse Program began in 2015, over 1,800 breast cancer patients
have received emergency financial assistance approaching more than
$1,000,000 in paid bills usually
within 48 hours. During the pandemic, Pink Aid expanded its Pink
Purse Program nationally and has since received applications from
30 states. Learn more at pinkaid.org.
Media Contact
Jean Lepore, Pink Aid, +1 (203)
912-1914, jeanl@pinkaid.org
Julia Rosenthal, Primark,
857.330.9930, jrosenthal@primark.com
SOURCE Pink Aid