MILTON KEYNES, England,
Sept. 26, 2021 /PRNewswire/ -- Papa
John's is putting good times back on the menu for people everywhere
with its latest music-inspired global marketing campaign.
After taking fashion cues for its successful Papa X Cheddar
campaign, Papa John's has turned to music to launch its new Fresh
Soul range - pizzas so packed full of big flavours that they make
the soul sing again.
The new global campaign is inspired by the universal power of
music to uplift the soul and spirit and will run across the UK and
EMENA, plus Latin America and
Asia later in the year.
The campaign film opens on a Papa John's store, which
transforms into an intimate party with DJs on the decks, up and
coming British neo-soul artist BaggE bringing the tunes, and a
small group of friends sharing the good times with the new,
delicious Fresh Soul range.
Turning the tables, quite literally - the party then comes to
life via the House of Papa - the venue for the world's first global
pizza party on 29 September.
Serving up performances from BaggE and three other independent
artists selected by NME, and broadcast live via reunited
members of the ByteSquad TikTok collective and NME's Instagram.
After party highlights will also be posted on the NME website
from 5 October, to continue the good times with good pizza.
ByteSquad members Shauni, Jake, Em and Loz will be reuniting as
the ByteSquad for one night only, to get the party started with
other UK and international TikTokers participating virtually,
broadcasting the party live as the first coordinated global TikTok
house party of its kind.
Jo Blundell, International
Marketing VP of Papa John's, comments: "Music is a universal
power for good so it's great to see the party we started in our
global marketing campaign film come to life for everyone to enjoy
worldwide. NME is bringing the good music, ByteSquad and their
global friends are bringing the good times and Papa John's is
proudly bringing the new Fresh Soul pizzas. It's one not to
miss!"
Papa X Cheddar director, Josh
Cohen, known for his work with brands like adidas and Nike,
returns for this latest Papa John's global campaign film, alongside
music producers, Brother Music, and singer BaggE, who together
created the campaign's 'Fresh Soul' track.
"Thanks to the collective reach of NME, ByteSquad and Papa
John's, it's an amazing opportunity for myself and emerging NME
talent to have our music promoted on a global scale via the House
of Papa. Here's to good music and good times again!" adds
campaign artist and neo-soulstress, BaggE.
Papa John's new Fresh Soul range includes three flavour-packed,
BBQ-inspired pizzas and a delicious BBQ Rolls side dish*, available
to order by phone, PapaJohns.com or the Papa John's app.
Notes to editors
For more information regarding the new Fresh Soul campaign, or
any of the items available on the Papa John's menu, please
visit PapaJohns.com
*Please check your local Papa John's store for
availability
About Papa John's
Papa John's International, Inc. (NASDAQ: PZZA) opened its doors
in 1984 with one goal in mind: BETTER INGREDIENTS. BETTER PIZZA.
Papa John's believes that using high quality ingredients leads to
superior quality pizzas. Its original dough is made of only six
ingredients and is fresh, never frozen. Papa John's tops its pizzas
with real cheese made from mozzarella, pizza sauce made with
vine-ripened tomatoes that go from vine to can in the same day and
meat free of fillers. It was the first national pizza delivery
chain to announce the removal of artificial flavors and synthetic
colors from its entire food menu. Papa John's is headquartered in
Louisville, Ky. and is the world's
third-largest pizza delivery company with more than 5,360
restaurants in 48 countries and territories as of September 27, 2020. For more information about
the Company or to order pizza online, visit www.PapaJohns.com or
download the Papa John's mobile app for iOS or Android.
About NME Radar
Radar is NME's dedicated new music section where fans
worldwide can meet their new favourite artist. Updated daily with
song tips, in-depth features, album recommendations and live
reports, the Radar team are the first to discover the stars of
tomorrow.
About ByteSquad
With their community of over 20 million fans across the TikTok
platform, the ByteSquad are leading the charge for a new generation
of media for Gen Z by Gen Z. The UK's nationwide shutdown in 2020
amongst the Coronavirus pandemic saw the launch of the UK's first
ever TikTok House, or 'hype house', bringing the biggest social
stars under one roof. ByteSquad HQ created entertaining 'Big
Brother' style content for their millions of followers to enjoy on
TikTok, YouTube and Instagram for three months, providing Gen Z
with a healthy pipeline of content to watch whilst isolating
indoors.
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Logo -
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