NEW YORK, Sept. 25, 2021 /PRNewswire-PRWeb/ -- Mediaplanet
announces the launch of its print and digital campaign entitled
"Transforming Cancer Care." This campaign is unique in that it
discusses both cutting-edge cancer advancements that have the
ability to transform how cancers are detected, diagnosed, and
treated, as well as ways to bring the benefits of these
advancements to all cancer patients — not just those who can afford
it or have exclusive access. Cancer care disparities are vast when
it comes to socio-economic status and race. This oftentimes means
that people in some racial groups do not have the same level of
access to the latest advancements and best care in cancer. But with
an ignited industry focus on health equity, innovative discovery
can help to end those disparities instead of widening the gap.
"Together, as a global cancer care community, we must embrace
this opportunity to uncover fresh solutions and make bold bets that
fundamentally improve the lives of all touched by cancer, leading
us toward a future of equity in cancer care," said Everett E. Vokes, M.D., President of the American Society of Clinical
Oncology, in the foreword article of the campaign.
One solution discussed throughout the publication is eliminating
barriers to clinical trials. "One of the most common barriers to
trial participation is location," says Lisa
A. Lacasse, president of the American Cancer Society Cancer
Action Network (ACS CAN). "Right now, ACS CAN is working to help
pass the bipartisan DIVERSE Trials Act through both chambers of
Congress. The legislation would help address health equity and
disparities by allowing clinical trial sponsors to reimburse
patients for non-medical costs associated with their trial
participation — such as travel, parking, food, or lodging — and
would allow trial sponsors to provide patients with the technology
necessary to facilitate remote participation in clinical
trials."
Another solution discussed is using platforms like social media
and influencers to bring awareness to the risk some groups have for
certain cancers. Public Enemy rapper Chuck D, whose interview is
featured as the campaign's cover story, talks about raising
awareness among people of color about the risk of colorectal cancer
and the importance of screening. "I learned from Hip Hop Public
Health that Black people tend to get diagnosed with colorectal
cancer after it's already progressed, and that leads to higher
death rates — higher than any other racial or ethnic group in
the United States. I think a lot
of folks don't know colorectal cancer is beatable 90 percent of the
time if it's detected early. So, it's a no-brainer to get regular
screenings. We just have to get the word out."
The print component of "Transforming Cancer Care" is distributed
within today's edition of USA
TODAY in Denver, Atlanta, Philadelphia, Baltimore, Houston, St.
Louis, Kansas City,
New York, Phoenix, San
Francisco, Minneapolis,
Washington D.C., Nashville, New
Orleans, Dallas,
Pittsburgh, Cleveland, Boston, Los
Angeles, Seattle, and
surrounding areas with a circulation of approximately 150,000
copies and an estimated readership of 450,000. The digital
component is distributed nationally through a vast social media
strategy and across a network of top news sites and partner
outlets. To explore the digital version of the campaign, visit:
Transforming Cancer Care.
This campaign was made possible with the support of the
Association of American Cancer Institutes, the American Cancer
Society Cancer Action Network, American Cancer Society's HEALED
Community Movement, American Society of Clinical Oncology, the
American Society for Clinical Pathology, Baylor St. Luke's Medical
Center, the Blood Profiling Atlas in Cancer (BloodPAC), Chuck D,
Epic Sciences, Fred Hutchinson Cancer Research Center, National
Comprehensive Cancer Center, Pat
Croce, QIAGEN, Quantgene, SOPHiA GENETICS, Stand Up To
Cancer, and Sysmex Inostics.
About Mediaplanet
Mediaplanet specializes in the creation of content marketing
campaigns covering a variety of industries. We tell meaningful
stories that educate our audience and position our clients as
solution providers. Our unique ability to pair the right leaders
with the right readers, through the right platforms, has made
Mediaplanet a global content marketing powerhouse. Our
award-winning stories have won the hearts of countless readers
while serving as a valuable platform for brands and their missions.
Just call us storytellers with a purpose. Please visit
http://www.mediaplanet.com for more on who we are and what we
do
Press Contact:
Shannon Ruggiero
646-755-7962
Shannon.ruggiero@mediaplanet.com
Media Contact
Donna Nuriel, Mediaplanet,
3053007088, donna.nuriel@mediaplanet.com
SOURCE Mediaplanet