LOS ANGELES, Sept. 23, 2021 /PRNewswire/ -- A true creative
expression of love and unity, heritage-inspired clothing brand
ParrishLA today announces the official debut of its luxury cashmere
sweater and knitwear line. Introducing effortless pieces rooted in
thoughtfulness, storytelling and connectivity, Lauren Parrish Walker, the Founder and Creative
Director behind the clothing brand, comes together with fashion
authority and Lead Investor Rachel Zoe to incubate a brand with a
soul and elevated style in the most luxurious yarns at a
competitive price.
"I am beyond thrilled to be a part of such an incredible
female-founded brand with such a strong message about connectivity
and family," said Rachel Zoe, CEO
and Founder of Rachel Zoe, Inc.,
CURATEUR and The Zoe Report. "ParrishLA was created for all
women and men who want to feel casually chic while still looking
effortlessly styled."
ParrishLA's unique brand embodies the texture of life's memories
paired with the ease and comfort of what it feels like to be
wrapped up in a luxurious sweater. Each garment is exquisitely
designed to create a connection to the wearer's own warmth serving
as a constant reminder that while life isn't always easy, what is
wrapped around us can be. Each garment is uniquely woven with a
signature red cashmere thread on the right-hand shoulder as a
reminder of the woven relationships of family that are always
present.
"Looking to the asymmetry in the relationships that shaped me
into the person I am today, my mission with ParrishLA rests in
surrounding loved ones in knitwear to create a connection to their
own warmth, confidence and willingness to simply be," said
Lauren Parrish Walker, Founder and
Creative Director of ParrishLA. "My collection provides real luxury
with an elevated aesthetic, and every detail and woven obscurity
tells the story of my life as a reminder that beauty exists in
imperfection."
The brand's launch collection offers women, men and unisex
options in a variety of styles and colorways including cardigans,
pullovers, oversized sweaters, hoodies, loungewear separates, and
more available in sizes XS through XL. Designed for an effortless
fit, garments are available exclusively for purchase at
ParrishLA.com, priced from $78 -
$298 for the fall 2021
collection.
In celebration of its debut, ParrishLA is offering 20% off your
first purchase including a cashmere comb to maintain your garments
and envelope yourself in ParrishLA love throughout every season.
Visit ParrishLA.com to shop and learn more, or follow @theparrishla
on Instagram and @parrishla on Facebook.
About ParrishLA
ParrishLA is a Los Angeles-based luxury women's knitwear
brand created by fashion veteran Lauren
Parrish Walker. The luxe brand is built on the foundation of
family and inspired by Walker's own life journey as a true creative
expression of love. Each garment is uniquely characterized with the
ParrishLA signature – a single cashmere strand of red thread to
signify the woven relationship of family. With Lauren Parrish Walker at the helm, ParrishLA
comes together with fashion authority and Brand Advisor
Rachel Zoe to incubate a brand with
a soul and elevated style in the most luxurious yarns at an
accessible price. With a mission to surround loved ones in knitwear
to create a connection to their own warmth, confidence and
willingness to simply be, the heritage-infused brand retails on
ParrishLA.com.
About Lauren Parrish Walker,
Founder + Creative Director
Threaded through my life is the
story of my FAMILY with origins in a small North-East town...mostly
during the cold WINTER months, in our car, with the windows open
just a crack to feel the cold air on my face, MILES DAVIS coming through the radio and my dad
behind the wheel. These are my most comforting memories. My design
ethos EMBODIES how I perceive that comfort; the TEXTURE of my
life's memories, both wild and sweet. The sensuality of my musings,
missteps and my WILLINGNESS to rise after each fall. My love of
clothing and passion comes from my mother, Dale. My mom wasn't
always easy -- we didn't always see eye to eye, but she was always
my first, my TOUCHSTONE, my comfort. Her LOVE was fierce. As was
her impeccable style and her PASSION. She had a multitude of
mysteries and I still learn from her every day...how to always be
TRUE to myself. This collection is inspired from more than where I
come from and the distinct and STRONG personalities that shaped me.
It is my evolution and CREATIVE expression of love, imperfect but
strong; tumultuous but abiding. To SURROUND others in sweaters that
create a CONNECTION to their own warmth is an acknowledgment that
life isn't always easy, but what we WRAP around us, can always be.
I am LAUREN PARRISH WALKER. This is
my passion and my gift to the world. This is PARRISH.
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SOURCE ParrishLA