ORLANDO, Fla., Sept. 17, 2021 /PRNewswire-PRWeb/ -- Terry
Cane, COO of global SSL service domain registration and SEO hosting
provider SEOHost.net (https://www.seohost.net), has again spoken on
Google's ongoing battle against regulators after the company was
fined $177 million in South Korea.
The country's antitrust regulator issued the fine in the early
morning of September 14. Allegedly,
the company is abusing the market dominance of the Android
operating system to stifle its competition. As noted by Reuters,
this is one of the largest fines South
Korea has ever imposed on a global technology company.
"South Korea has now joined the
massive list of regulatory agencies filing either regulatory
actions or lawsuits against Google," says Cane. "And though
South Korea's antitrust action has
very little to do with search on the surface, the language is
startlingly similar. Amongst these agencies, the general consensus
appears to be that Google is engaged in anticompetitive practices
across its ecosystem, particularly in search."
Late last month, Google redesigned its knowledge base to offer a
more thorough explanation of how search engine optimization works,
with particular attention given to the metrics by which its
algorithm ranks web pages. For the company, which has traditionally
been nebulous about its search engine, this is a significant step.
Cane believes it will neither be the first nor the last.
"Google is a titan of industry — of that, there can be no
doubt," explains Cane "But even a titan cannot face down such
immense regulatory pressure for long. Google is currently embroiled
in so many legal battles and facing so many fines it's difficult to
keep track, and more are very likely to come."
"If things continue at their current pace, Google's redesigned
knowledge-base is only the first step," she continues. "The company
will likely provide us with progressively deeper insights into its
algorithms, thereby taking much of the traditional guesswork out of
SEO. What this ultimately means is that the future of search will
look very different from what we expected, with antitrust
legislation potentially even opening the gates for Google's
Although there are concerns that opening the "black box" of
Google's algorithm could potentially enable the kind of black hat
tactics seen in the early days of SEO, Cane thinks this
"Every algorithm update in recent years has, as far as we
understand, been made with the goal of promoting better content,"
Cane concludes. "Black hats generally aren't willing to put in the
work to create high-quality content. Even if they know how each
specific metric is weighted, it's unlikely this will give them any
Located in Orlando, Florida, with
locations worldwide, SEOHost.Net provides a wide range of services
in both the U.S. and the E.U., including domain registration, SSL
Hosting for SEO, and VPS, dedicated, and A-Class IP hosting. The
company offers exceptional service with a strong service level
agreement, multiple geographic locations, and free migration. For
more information, visit https://www.seohost.net.
Dan Silber, SEOHost, 3122929791,