VENTURA, Calf. and PASADENA, Calif., Sept.
15, 2021 /PRNewswire/ -- Today, Green Flower announces an
exciting new chapter in the history of cannabis education, with
leading California cannabis
employer Papa & Barkley, as well as its Co-Founder and Chief
Product Officer Guy Rocourt, set to
join GF Institute (GFI), to promote the revolutionary new approach
for how cannabis brands approach workforce development.
"A leading California cannabis
wellness company, Papa & Barkley's consumer wellness and
lifestyle products make them an ideal choice and unique fit as a
Green Flower Institute Founding Member," said Max Simon, CEO and Co-Founder of Green Flower.
"GFI will address many of the issues in the cannabis workforce and
help employers like Papa & Barkley train and develop their
employees in the necessary skills, knowledge, and credibility they
need to succeed."
The GF Institute is overseen by an independent Steering
Committee, composed of 30+ leading cannabis employers who approve
the curricula for each job role, champion education and
professional development, support social equity and community
initiatives, and are committed to raising the overall knowledge and
quality of professionals in our industry.
"GF Institute provides the cannabis industry with an educational
framework that promotes professionalism, credibility, and equity
through standardized credentials. GFI's efforts champion education
as well as professional career development and support a community
of individuals focused on creating a sustainable cannabis industry
with equitable growth opportunities for the future," said
GFI is launching with 3 credentials: Dispensary Associate
Certificate, Cultivation Technician Certificate, and Manufacturing
Agent Certificate, to focus on the largest sectors of people growth
in the industry. Each credential is 15 hours long, 100% online, and
consisting of 2 units with exams at the end of each unit.
"Standardized processes are an important component of quality
assurance and delivering the optimal product. As the cannabis
industry continues to expand and evolve, Papa & Barkley will
continue to refine and optimize our processes to deliver the best
possible employee experience. GF Institute's standardized
certificate program ensures consistent delivery of crucial cannabis
knowledge and will be a welcome complement to our current training
environment," Rocourt continued.
On successful completion of a credential, an individual is
automatically granted membership to GFI. The post-graduate GF
Institute community will offer its members exclusive access to
continuing education content, networking and career development
opportunities, and more. Additional credentials and benefits will
be released in 2022 and beyond.
"The 3 pillars of GFI are: Professionalism. Credibility. Equity.
As we see in other industries that have successfully incorporated
this model for branding education as a positive, equalizing force
that promotes career development and prioritizes employee
engagement from day one of their journey, well-trained people bring
professionalism, industry-adopted credentials bring credibility,
and equity in cannabis as an industry is all about making sure this
education reaches and impacts the people who need it most," said
Gil Christie, GF Institute
To encourage industry-wide adoption, GF Institute invites every
Licensed Cannabis Operator across the
United States to join this historic push to bring
credibility, equity, and professionalism to our industry and become
Founding Members of GFI.
For more information on GF Institute or the GFI Cannabis
Credential program, please visit the GF Institute website, where
visitors can download the complete program documentation, review
course syllabi and find answers to Frequently Asked Questions
About Green Flower:
Founded in 2014, Green Flower is the industry leader in cannabis
education, empowering thousands of consumers, regulators, and
professionals with the knowledge they need to succeed in the
emerging cannabis industry today.
Green Flower's content and technology platform powers the
cannabis programs of top universities and colleges across the
country, provides customized learning and compliance solutions for
cannabis businesses of all sizes, and equips individuals with the
skills and credentials necessary to make an impact in the modern
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SOURCE Green Flower