CHICAGO, Aug. 2, 2021 /PRNewswire/ -- Bowmore® Islay
Single Malt Scotch Whisky has unveiled the first range of its
Designed by Aston Martin limited-edition collections
exclusively in Global Travel Retail.
The launch signifies the coming together of Bowmore's GTR
whiskies with the design team at Aston Martin to create a striking
bottle and pack design, giving the existing range a stylish and
eye-catching new look.
Part of an annually released collection, Aston Martin's design
experts showcased the distinctive character of the existing Bowmore
10, 15 and 18-Year-Old single malts, and paid homage to iconic cars
from the prestigious brand's history.
The Bowmore 10 Years Old is paired with the game-changing Aston
Martin factory team car, the LM10, which first raced at Le Mans in
1932. Clearly expressing a bold and confident style, these two
creations encapsulate exceptional technical prowess as the whisky
boldly fuses spice with signature smoke flavours.
Inspired by the iconic Aston Martin Atom, the beautifully
refined Bowmore 15 Years Old captures a definitive moment in time
and pays homage to the craftsmen's creative flair and passion. The
whisky crafted from exquisite first fill bourbon casks and
hogsheads reveals a refreshingly uplifting and stylish
character.
Performance and exceptional attention to detail is what unites
the Aston Martin DB Mk III and Bowmore 18 Years Old. The high
performing single malt is rare and dignified from time spent in the
finest Oloroso and Pedro Ximénez casks.
Manuel Gonzalez, Brand
Director for Global Travel Retail, said: "Our partnership
with Aston Martin is a further example of how we are investing in
the premiumisation of our GTR portfolio through a combination of
exciting innovations and special limited editions. The Designed
by Aston Martin collection continues to highlight the ambition
that we have for the Bowmore brand and provides our clients with
new concepts with strong consumer appeal, alongside vital growth
opportunities."
The first range from the Designed By Aston Martin series
exclusive to Global Travel Retail goes on sale from August 2021. The Bowmore 10 Years Old is
available for $59 RRP, the Bowmore 15
Years Old is available for $80 RRP
and the Bowmore 18 Years Old is available for $121 RRP.
The limited-edition bottle and packaging design will be
available in Duty Free worldwide, with activations in key airport
locations including London Heathrow, Frankfurt, Hainan, Istanbul and Taiwan.
For more information about Bowmore Aston Martin, visit:
astonmartin-travel-bowmore.com
Photo- https://mma.prnewswire.com/media/1583535/Bowmore.jpg