NEW YORK, July 29, 2021 /PRNewswire/ -- On 196 Sports, the
platform operated by Mister C, millions of Serie C Italian football
fans across the world will now be able to follow their favorite
teams. Beginning this season, 196 Sports will broadcast live all of
the 1,100-plus Serie C matches, as well as exclusive content, match
highlights, player and coach interviews and various news on the 60
clubs in Serie C. All content will be available to subscribers on
iOS, Android and Smart TV devices. In addition to mobile and smart
TV viewing, all subscribers of 196 Sports will be able to follow
the matches on Cibor TV, the leading decoder device that enables
Italian expats living across the world to watch the games
regardless of what country they reside in.
The initiative was made possible thanks to an agreement signed
by Lega Pro, Lega Italiana Calcio
Professionistico (Italian League of Professional Football),
ownership of Serie C TV channel, Eleven Sports, the distributor of
the same channel, and Mister C, whose goal is to maximize the
distribution of Italian third tier football matches across the
world.
The exclusive partner of 196 Sports in the North American market
will be North Sixth Group. Based in New
York, North Sixth Group will support marketing, sales and
customer service initiatives on behalf of 196 Sports subscribers in
the United States, Canada and Mexico.
"We would like to thank Lega Pro
and Eleven Sports for supporting us and for choosing us to be the
global streaming partner of Serie C," said Enrico Romagnoli, CEO of 196 Sports. "Fans
deserve a global platform that provides them with a high-quality
viewing experience so they can enjoy the games of their favorite
clubs and stay updated on the latest news as if they were in Italy. We are proud to offer them this unique
experience on our platform and we cannot wait to share in many
exciting seasons of football with Lega
Pro fans across the world."
"We are pleased to be able to reach millions of Serie C fans
across the world," said Francesco Ghirelli, President of
Lega Pro. "Our league is the largest
professional football league in Europe, with 60 teams representing all
geographic hubs across Italy. We
are proud to know that, from this point forward, our product will
be in the hearts of millions of our fans who live abroad. We want
them to feel at home, as if they were in their city of origin,
cheering with their friends and families."
"The common goal with our partners is to reach the most amount
of sports fans across the world and to create new value for our
customers," said Giovanni Zurleni, CEO of Eleven Sports. "For this
reason, together with Mister C and Lega
Pro, we wanted to expand our editorial effort and place the
fans at the center of our distribution strategy for Serie C TV. We
are pleased to collaborate on a common growth path with our
partners."
For information or to subscribe to 196 Sports, visit
www.196Sports.com.
LEGA PRO
Founded in 1959, with headquarters in Florence, Lega Italiana Calcio
Professionistico (Lega Pro) is the
third tier of the Italian professional football system. Commonly
known as "Serie C", Lega Pro
includes 60 teams divided geographically in three groups, making it
the largest professional football league in Europe. Every season, four teams from
Lega Pro get promoted to Serie B,
inclusive of the winner of each group plus the winner of the
playoffs. In the 2020-21 season, Alessandria, Como, Perugia and
Ternana earned promotion from Lega
Pro to Serie B. For more information, visit
www.lega-pro.com.
196 SPORTS
196 Sports is a new streaming video platform available on iOS
and Android, as well as Smart TV devices. With 196 Sports,
subscribers from all countries can access all of the 1,100-plus
Lega Pro games during the season, as
well as pre and post-game content, player and coach interviews and
match highlights. All content is available in high-quality,
offering customers an enjoyable viewing experience and enabling
fans to follow their favorite club from any country in the world.
For more information, visit www.196Sports.com.
NORTH SIXTH GROUP
North Sixth Group, with headquarters in New York, is the exclusive partner of 196
Sports in the North American market. North Sixth Group is a family
office operating company with holdings in a variety of sectors,
including media, marketing, technology, and sports and
entertainment. Additionally, North Sixth Group dedicates financial,
networking and human capital resources to a variety of community
and philanthropic initiatives
focused on passion, purpose and progress.
ELEVEN SPORTS
ELEVEN SPORTS is an international provider specializing in the
broadcast of sporting and lifestyle events. ELEVEN reaches more
than 30 million fans across the world throughout their linear
channels and OTT platforms with the goal of providing sports
content to fans in an innovative, flexible and accessible way. In
just a few years, ELEVEN has expanded to European markets including
Belgium, Poland, Portugal and Italy. ELEVEN'S expansion has also reached
Asian markets including Myanmar,
Taiwan and Japan. ELEVEN has built an expansive TV rights
portfolio that includes Serie A Italian football in the markets of
Poland, Belgium and Myanmar, Serie C in Italy, La Liga in Belgium, Poland, Portugal and the UEFA Champions League in
Portugal.
Contact: 196sports@n6a.com
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SOURCE North Sixth Group