Digital cloud-based pin to
provide added safe social interactive features at the
IBC and MPC
TOKYO, July 22, 2021 /PRNewswire/ -- Alibaba Group, the
Worldwide TOP Partner of the International Olympic Committee (IOC),
has unveiled the Alibaba Cloud Pin, a cloud-based digital pin, for
the broadcasting and media professionals at the Olympic Games Tokyo
2020. The pin can be worn either as a badge or attached to a
lanyard. The digital wearable is designed to enable media
professionals working at the International Broadcasting Centre
(IBC) and Main Press Centre (MPC) to engage with each other and
exchange social media contact information in a safe and interactive
manner during the upcoming Olympic Games between July 23rd and August 8th.
"The Olympic Games has always been a thrilling event with
opportunities for media staff to meet like-minded professionals.
With this unprecedented Olympic Games, we want to use our
technology to add new exciting elements to the Olympic pin
tradition at the IBC and MPC while connecting media professionals
and enabling them to maintain social interactions with safe
distancing," said Chris Tung,
chief marketing officer of Alibaba Group. "As a proud Worldwide
Olympic Partner, Alibaba is dedicated to the transformation of the
Games in the digital era, making the experience more accessible,
aspirational and inclusive for broadcasters, sports fans and
athletes from across the world."
"Today more than ever we look to engage people around the world
through our digital ecosystem and connect them with the spirit of
Tokyo 2020," said Christopher Carroll, Director of Digital
Engagement and Marketing at the International Olympic
Committee. "We are excited to be partnering with Alibaba to
support us in our digital transformation journey and to help us
build engagement ahead of the Olympic Games."
Serving as a multifunctional digital name tag, the pin enables
users to meet and greet each other, adding people to their 'friend
list', and exchange daily activity updates, such as step counts and
the number of friends made during the day. This can be done easily
by tapping their pins together at arm's length, bearing in
mind the social distancing measures.
The digital pins also include specific designs of each of the 33
sports on the Tokyo 2020
Programme, which can be unlocked through a list of playful tasks
like making new friends. To activate the pin, users simply need to
download a Cloud Pin application, and pair it with the wearable
device via its bluetooth function. This Cloud pin at the Olympic
Games will be given as a token to the media professionals working
at the IBC and MPC during the Olympics.
As the official Cloud Services partner of the IOC, Alibaba Cloud offers world-class cloud computing
infrastructure and cloud services to help enabling the Olympic
Games to digitalize its operations to be more efficient, effective,
secure and engaging for fans, broadcasters and athletes from
Tokyo 2020 onwards.
In addition for Tokyo 2020,
Alibaba Cloud and Olympic
Broadcasting Services (OBS) launched OBS Cloud, an innovative
broadcasting solution that operates entirely on the cloud, to help
transform the media industry for the digital era.
About Alibaba Group
Alibaba Group's mission is to make
it easy to do business anywhere. The company aims to build the
future infrastructure of commerce. It envisions that its customers
will meet, work and live at Alibaba, and that it will be a good
company that lasts for 102 years.
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