BOSTON, June 11, 2021 /PRNewswire/ -- The Castle
Group, a Boston-based public
relations, event management and marketing firm celebrating its
25th year in business, has been named the 2021
Greater Boston Chamber of Commerce
Small Business of the Year Champion, which celebrates a successful
small business that is also working to strengthen and advocate for
the small business community. This award comes on the heels of
Castle's recognition as a 2021 Forbes Top 200 PR firm, out of more
than 5,000 firms reviewed.
We're grateful to the Greater
Boston Chamber of Commerce for this recognition and proud of
our incredible Castle family.
"Congratulations to Sandy and Wendy and the team at The Castle
Group," said James E. Rooney,
President and CEO of the Greater
Boston Chamber of Commerce. "Castle has always been a
champion for the diverse, small business community, and I'm proud
that the Chamber is recognizing their important advocacy and
contributions with the Small Business Champion Award."
"The same values we've brought to our work every day since day
one – passion, creativity, proactivity and our scrappy spirit –
helped us meet the challenges of the past year, not just to
survive, but to grow meaningfully," said Sandy Lish, Castle principal and co-founder.
"Over the past year, more than ever, we doubled down on our
commitment to support and advocate for other businesses and
nonprofits, especially those owned and led by women and minorities.
Our businesses are critical to our region's economy, and we're
grateful to the Greater Boston
Chamber of Commerce for recognizing that, honored to be in
fantastic company with the winners in the other categories, and
proud of our incredible Castle family."
"This award is for our entire Castle team, who worked hard day
in and day out to ensure that we thrived despite the challenges of
the past 18 months," said Wendy
Spivak, Castle principal and co-founder. "We hope to
exemplify the value of relationships, and, in particular, the moral
and business imperative to be a true community partner. Businesses
of any size can make a tremendous impact. This honor is a wonderful
recognition of the ability of small businesses to meet the
challenges of the moment, and to represent staying power despite
changing, and sometimes challenging, circumstances."
During the COVID-19 pandemic, Castle's events business
transitioned rapidly to remote events, learning and interacting
with new technology at the same time that they were implementing it
for client events. On the public relations side, Castle helped more
than 60 clients navigate the unprecedented challenges of the
pandemic, developing both internal and external communications
strategies and helping organizations address connected issues
including racial equity, diversity and inclusion.
The company also redoubled its efforts on DE&I and employee
health and wellness, committing to anti-racist workplace
discussions and training and implementing a more flexible time off
policy to help employees balance the challenges of working from
home during the pandemic.
Castle has been a Greater
Boston Chamber of Commerce member for many years. Lish has
been honored with the Chamber's Pinnacle Award for Entrepreneurship
and serves on its Board of Directors and Executive Committee and
Castle EVP Hilary Allard is a long-serving member of its Women's
Network Advisory Board.
Over the last 25 years, Castle has developed long-term valued
partnerships with other small businesses. Along with the more than
50 global "sister and brother" agencies in Castle's proprietary
Public Relations Global Network, Castle collaborates on best
practices and business development, particularly in the areas of
mentorship, DE&I, events and crisis management. Castle is known
for consistently punching above its weight, with deep connections
in the business, nonprofit and public sectors, providing support
for many organizations both publicly and behind the scenes. Castle
supports small businesses in particular through its relationships
with the Women's Business Enterprise National Council, Center For
Women & Enterprise, Initiative For a Competitive Inner City,
Foundation For Business Equity, Latino Equity Fund and many
Castle also wishes to congratulate all the other 2021 Small
Business of the Year winners: Coils to Locs (Diversity &
Inclusion), Strategy Matters (Cultural Excellence), Forward
Financing (Community Impact), tonneson + co (Innovation &
Growth) and Moonshine 152 (CEO Leadership).
About The Castle Group
in Boston with offices in Atlanta and
on Maui, The Castle Group leverages its local connections and
global reach to create communications strategies that deliver
business results through PR, events management, crisis
communications and social media. With a client roster that covers
Fortune 500, high-growth start-ups, social justice and
equity-focused nonprofits, privately held, education and health
care, Castle is supremely skilled at navigating complex
organizations and surfacing unique ways to powerfully deliver
clients' messages. A certified women-owned business founded in
1996, the firm is a member of the Public Relations Global Network,
50 exclusively selected affiliates representing the world's major
media markets. Castle, its leadership and teams have won numerous
industry, civic and professional awards, are devoted corporate
citizens, and pride themselves on infusing an entrepreneurial
spirit and scrappy attitude into every endeavor.
Find Castle and its clients online, in person, in their
communities and around the world.
The Castle Group
SOURCE The Castle Group, Inc.