VALLETTA, Malta, June 11, 2021 /PRNewswire/ -- Kindred
Group's brand Unibet launches BetShare, a tool
that allows players to customise the look and feel of
their betslip with the purpose to share on
social media. The product which has a mobile-first approach
will be launched in the majority of the
Group's markets ahead of the Euros.
In order to create a sense of community on social
media and customer engagement Unibet, a part of Kindred
Group, releases an innovative betslip sharing
tool, called BetShare that has been developed for Unibet
customers only. The product has been built up from the
top-down, allowing each and every one
of Unibet's markets to localise the tool as they see
fit. Within the tool, players will have access to four
customisation features: Backgrounds, Emojis, Text and
Paint.
"Unibet is the first major sports betting brand to bring a
sharing tool of this kind to the market. The
advantage of our players becoming content creators has become a
fascinating topic of discussion at Kindred. Our players are
increasingly looking to share experiences and bets in our
ever-expanding digital landscape and we are glad to be
able to offer them this tool right ahead of the Euros", says Erik
Bäcklund, Chief Product Officer, Kindred Group.
"The Background feature allows players to select and choose
from up to eight different background visuals and we have
developed our own suite of emojis that players can add to give
the betslip a light touch. Text can be used to add
written language and Unibet's customers can scribble and
highlight with Paint. This is truly an innovative and exciting
tool. We are are rolling it out continously and the acknowledgement
so far has been fantastic. However the product development journey
does not stop here. We are incredibly excited to continue the
development process with our players and to ultimately craft a tool
that sets Unibet apart, concludes Johannes
Nijboer, Head of Sportbook business development, Kindred
Group.
The tool can be found in the Sports My Bets section with
plans on the table to further enhance accessibility. There are
no restrictions in place regarding the type of bets that can be
shared, e.g. open, settled, cashed out bets. All the
backgrounds will contain Responsible Gambling messaging to ensure
players are reminded to gamble responsibly.
For more information:
Maria
Angell Dupont, External Communications Manager, Kindred
Group
+46 72 165 15 17
press@kindredgroup.com
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http://news.cision.com
https://news.cision.com/kindred-group/r/kindred-launches-betshare---an-innovative-bet-sharing-tool,c3365189
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