CORONA, Calif., May 15, 2021 /PRNewswire-PRWeb/ -- Witness
the rise of a young international skateboard phenomenon. Monster
Energy is proud to announce the first episode of the "Aspire –
Inspire" mini-documentary video series, starring French
skateboarding phenom Aurelien Giraud. Released to global audiences
today across Monster Energy's social media channels, the 14-minute
video explores the origin story of the 23-year-old pro skateboarder
and Olympics hopeful from Lyon,
France, with in-depth storytelling and commentary.
Giraud is known for his larger-than-life skateboard tricks in
the streets – particularly on massive gaps and handrails – as well
as his success in big-ticket skateboarding competitions such as X
Games, Dew Tour, and Street League Skateboarding (SLS).
Viewers can now learn the story behind the rising pro by
watching Episode 1 of "Aspire – Inspire" featuring Aurelien Giraud
on YouTube here. Filmed in high-definition quality by Barcelona-based skateboard filmmaker
Marco Savino, the episode visits
Giraud's hometown roots with interviews from his family, mentor,
and fellow skateboarders in Lyon,
France. As a special treat, the video also features footage
of Giraud as a small kid entering competitions and progressing at
skateparks.
The Aurelien Giraud episode kicks off a new mini-documentary
video series produced by Monster Energy:
"Aspire – Inspire" is here to document the origin stories of
inspiring personalities on the Monster Energy skate team. Viewers
get to know the backgrounds, personalities, and competitive
philosophies that helped these riders overcome obstacles and rise
to the top of their respective fields.
Giraud's rise has been a long time coming. The child prodigy
received his first skateboard at age five and won his first contest
at seven. "My parents, when I started skateboarding, were pretty
chill. My mother was afraid, and my father was happy just to see me
happy in the sport. My father really loved sports, actually doing
surfing, and he used to drive race cars," said Giraud about his
supportive upbringing in the video.
In the episode, Giraud visits the local skatepark in
Lyon, where he learned to skate as
a young upstart and first materialized his unique gift for
mastering the most difficult tricks. "Aurelien is a unique guy,"
said his manager Jérémie Grynblat in the first "Aspire – Inspire"
episode. "He's unique like the top athletes in other sports because
he's a really hard worker. He repeats the trick every time when he
wants to learn a trick. Repeat, repeat, then when he gets the trick
it's locked."
In 2015, Giraud's outstanding talent helped him break into the
international spotlight by winning the coveted Tampa Am street
skateboarding competition. "This contest was the World Championship
for amateurs. When you won it, you know you have a really good
chance of becoming a professional skateboarder," said Giraud about
the experience, adding: "This contest is so stressful; everybody
wants to win. It's not like in Tampa Pro. I did them both and I can
say that Tampa Am was way harder."
As a pro, Giraud proceeded to claim first place trophies in
high-profile international contests such as Simple Session (2016
and 2017), Dew Tour (2019), FAR'n High (2019), and the French
National Championships (2019). "Tampa was a game changing moment. Until Tampa
I couldn't see Aurelien having a real career. But with Tampa, I was able to figure out how Aurelien
was regarded by the outside world," said his mother.
The dream continues in 2021: As part of Team France, Giraud will
be competing in skateboarding's upcoming debut at the Tokyo
Olympics this summer. Bringing his journey full circle, Giraud
currently prepares for the big event at Ville de Lyon skatepark where he started skateboarding
at age 4. Speaking on the Olympics, Giraud said: "It does mean a
lot to me to represent France in
the Olympics. It's just amazing. I never expected that when I was a
kid; I just wanted to be a professional skateboarder. I saw that
people are putting everything on me, and sometimes it's stressful
but you just want to make your country proud."
But better see the whole story for yourself! Experience Episode
1 of "Aspire – Inspire" featuring Giraud, live now on Monster
Energy's YouTube channel.
Media representatives can find shareable social media teasers
and visuals for editorial use by clicking here. Download photos for
editorial use here.
For more on Aurelien Giraud and the Monster Energy skateboard
team visit http://www.monsterenergy.com. Also follow Monster Energy
on Facebook, Instagram, Twitter, YouTube and TikTok for exclusive
updates from the 2021 skateboarding season.
###
About Monster Energy
Based in Corona, California,
Monster Energy is the leading marketer of energy drinks and
alternative beverages. Refusing to acknowledge the traditional,
Monster Energy supports the scene and sport. Whether motocross,
off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or
the rock and roll lifestyle, Monster Energy is a brand that
believes in authenticity and the core of what its sports, athletes
and musicians represent. More than a drink, it's the way of life
lived by athletes, sports, bands, believers, and fans. See more
about Monster Energy including all of its drinks at
http://www.monsterenergy.com.
Media Contact
Kimberly Paige Dresser, Indie
Agency, Inc., (949) 300-5546, kim.dresser@indiepragency.com
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SOURCE Monster Energy