NEW YORK, May 5, 2021 /PRNewswire-PRWeb/ -- The Consorzio
di Tutela Vini d'Abruzzo has announced a new communication program
in conjunction with other European partners to promote exquisite
products that some of the most beautiful territories of
Europe have to offer, such as
wines from Abruzzo, golden wines from Bordeaux, cherries from Rachi Pieria, and
kiwis from Kavala in Greece.
"The Charming Taste of Europe"
is a three-year campaign promoted by the Vini d'Abruzzo consortium,
the Union of Sweet Bordeaux wines, the Union of Agricultural
Cooperatives of Kavala (EAS Kavala), and the Agricultural
Cooperative of Rachi Pieria "AGIOS LOUKAS," co-financed by the
European Union. This campaign will focus on raising awareness of
these high-quality products in the American and Canadian
Starting in the spring of 2021, these agricultural jewels of
Europe will be the protagonists of
numerous initiatives and events dedicated to consumers, media, and
trade professionals both in the U.S. and Canada to educate these markets about their
merits, elevate quality standards, and thus increase their
competitiveness and create new export opportunities.
"We are very proud to be the coordinator of this important
project and to have found a synergy and a common goal with these
strategic European partners," says Valentino Di Campli, Vini d'Abruzzo President.
"These are all places in Europe
with a timeless charm where some of the most delicious food and
wine products are born, embodying the culture, history, art, and
heritage of these territories. Through the superb Italian wines,
the juicy kiwis and cherries from Greece, and the luscious, golden Bordeaux wines, this campaign will awaken the
senses and create a new culinary consciousness by connecting food,
cultures, and territories. With the slogan 'Enjoy it! It's from
Europe' we will offer the occasion
to bring the European charm into everybody's life."
Some of the most important appointments of 2021 include the
organization of a "Restaurant Week" in New York with 15 partner restaurants, the
participation in the Wine Media Conference in Eugene, Oregon, the Slow Wine U.S. Tour, the
Tre Bicchieri US Tour by Gambero Rosso and the Simply Italian Great
Wines in New York and San Francisco.
Throughout the year, there will be in-store promotions,
seminars, tastings and dinners dedicated to trade and media in the
major American cities. The project will also offer the possibility
to experience the charm of these European territories for
themselves with four study trips to Italy, one trip to France, and a trip to Greece from the U.S.
To learn more about "The Charming Taste of Europe Campaign",
visit charmingtasteofeurope.eu, where it highlights the
characteristics of the selected European products. Pages dedicated
to "The Charming Taste of Europe"
can be found on all main social networks, such as Facebook,
Instagram, and Youtube. The Consortia invites everyone to join the
social media campaign using the hashtag #charmeu.
About Consorzio di Tutela Vini d'Abruzzo:
The Consorzio di Tutela Vini d'Abruzzo (Consortium for the
Protection of Wines of Abruzzo) is a non-profit association, made
up of all the entities forming part of the control DOC system,
which aims to protect, enhance, and take care of the interests
relating to the controlled designations of origin of the regional
territory, activities that the Consortium carries out, day after
day, with the utmost determination. That same determination which
its members – grape growers, winemakers and bottlers, always
closely focused on quality – put into their work: from the care of
the vineyard to the scrupulousness in the transformation of the
grapes, diligence in aging to attention to customer
There is no region in Europe
like Abruzzo where more than 30% of the territory is protected by
four parks (three national and one regional) and a dozen nature
reserves and protected areas. It is therefore no coincidence that
the Consortium, which has been protecting one of the most authentic
resources of the territory for years, has chosen the eagle as its
symbol: an animal with a strong protective instinct, as tenacious
as the people of Abruzzo.
For more information, visit
About Colangelo & Partners:
Colangelo & Partners (http://www.colangelopr.com) is the
leading fine wine and spirits integrated communications agency in
the United States, sought after by
top brands and industry players for the quality of their results,
creativity, and return on investment. The professionals at
Colangelo & Partners work with integrity and passion to
influence how US audiences perceive their clients: Earning
consistent, high-quality positive media coverage; organizing
signature events; strategizing and executing standout digital
campaigns; and implementing trade programs that strengthen
relationships within the industry. Colangelo & Partners'
clientele includes global, instantly-recognizable brands and
passionate, up-and-coming vignerons and distillers; regional and
national institutions; and technology and e-commerce companies
innovating in the beverage alcohol sector.
Activity included into the - "The Charming Taste of Europe", Campaign co-founded by the European
Union - Reg. (UE) 1144/2014 - N. 101015721 - REG.
The content of this promotion campaign represents the views of the
author only and is his/her sole responsibility. The European
Commission and the European Research Executive Agency (REA) do not
accept any responsibility for any use that may be made of the
information it contains.
Cristina Coari, COLANGELO &
PARTNERS, 6466242885, email@example.com
SOURCE The Consorzio di Tutela Vini d’Abruzzo