CHICAGO, May 4, 2021 /PRNewswire/ -- Edit Kin
+ Carta, the data, MarTech and CRM specialist within the Kin +
Carta Connective, has joined Microsoft as an official agency launch
partner for the new Customer Journey Orchestration (CJO)
capabilities, which are now available for the Microsoft Dynamics
365 Marketing platform.
The partnership will help clients transform and expand their
customer experiences, while Microsoft's existing product will
improve through Edit Kin + Carta's expertise. Additionally, Edit
Kin + Carta clients will have full access to Microsoft's
best-in-class technology.
Edit Kin + Carta became a Microsoft Gold Partner at the
beginning of 2020 and is the first partner in the UK to deliver a
solo implementation of Microsoft Dynamics 365 Customer Insights,
the company's leading Customer Data Platform.
Its expertise in marketing platform implementation, CRM-based
loyalty campaigns and project delivery will assist Microsoft in
developing closer relationships with enterprise-level CMOs. This is
of strategic importance as the tech giant builds its presence in
the MarTech sector against names like Salesforce and Oracle.
Rob McGowan, joint managing
director at Edit, says: "The team at Edit Kin
+ Carta has over 25 years of experience in delivering data-driven
marketing campaigns and connected customer experiences for some of
the world's biggest brands. Personalisation has always been at the
heart of what we do.
"We know the tech, but we also know the people and processes
behind it, which brings the best of both worlds to Microsoft.
We are equally fluent in the language of the CMO and the CTO and
can act as the 'bridge' between marketing and technology
departments."
Customer journey orchestration within the Microsoft Dynamic 365
Marketing platform equally brings a host of benefits to the Edit
Kin + Carta proposition. It is highly scalable and deeply
integrated into Microsoft's business applications portfolio. These
attributes align closely to the needs of Edit Kin + Carta in
delivering data transformation projects that bring tangible
enterprise-level transformation to clients.
Rob McGowan explains:
"To enable growth in today's competitive environment, businesses
need to take a customer-first data strategy to deliver engaging
experiences across the customer lifecycle. We're hugely excited by
the new opportunities Dynamics 365 Marketing offers in allowing us
to engage with new and established customers alike. The new
capabilities, powered by Microsoft's leading AI and machine
learning technology will allow customers to reach audiences fast,
with meaningful, relevant communications."
Lori Lamkin, Vice
President, Dynamics 365 Marketing, concludes: "Since
we started collaborating with Edit Kin + Carta last year, they have
quickly proven to be a valuable partner that can elevate brands'
experiences. Not only do they have a wealth of experience in
delivering engaging customer experiences and omni-channel CRM
campaigns, they understand how to help marketers extract maximum
value from the Dynamics 365 Marketing platform.
"We're excited to be working with Edit Kin + Carta as a
strategic partner for Dynamics 365 Marketing with customer journey
orchestration. We are confident their expertise will enable our
mutual customers to elevate their customer experiences across the
entire lifecycle."
Note to editors:
About Edit Kin + Carta
Edit Kin + Carta delivers data solutions, customer acquisition
and retention campaigns for some of the world's most recognised
brands, including Jaguar Land Rover, Tesco
Bank, The British Heart Foundation and Shell.
The agency's mission is "to turn data into profit" by
combining technology, strategy, and insight to deliver attributable
growth for clients.
Based out of Bath, and
London, Edit Kin + Carta's team of
talented 'Editors' is over 100-strong. It brings together data
scientists, CRM specialists, planners, engineers, and tech
strategists to provide consultancy and develop data-informed
customer engagement solutions and campaigns.
Edit Kin + Cara is part of the Kin + Carta Connective, a global
consulting and digital transformation business built for the
2020s.
For more information,
visit https://edit.co.uk/
For further information, please contact:
Tom Ingoldby
E: tom@velvetpr.biz
T: +44 7825 814 634
Andy Riley
E:
andy@velvetpr.biz
T: +44 7503 673 384
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SOURCE Kin + Carta