NEW YORK, May 4, 2021 /PRNewswire/ -- With its launch
in San Francisco in 1992,
SKYY® broke all the rules by offering the world a
premium American quadruple-distilled and triple-filtered vodka,
proving that quality vodka didn't have to come from overseas. Now
SKYY is challenging category standards once again with an
evolution of its award-winning liquid and a new, elevated packaging
design.
In the vodka world, filtration reigns supreme. But we think that
what defines a premium liquid experience isn't what you take out of
it, it's what you put into it.
In formulating this refresh, SKYY recognized an opportunity to
enhance its liquid for a new generation of vodka drinkers who
gravitate towards soda water as their go-to mixer. And so, what
began as one man's mission to create the perfect martini has
evolved to include the pursuit of a better vodka +soda.
That same pursuit led SKYY to explore naturally occurring
elements found in the coastal waters surrounding San Francisco, discovering the unique quality
that water enriched with minerals sourced from the San Francisco Bay Area could bring to vodka.
These minerals impart a subtle salinity and minerality to the
liquid, intended to enhance the mouthfeel and fresh taste of
the vodka + soda.
To achieve the final product, SKYY brought together a diverse
collective of experts including chemists, professional bartenders,
and a water sommelier. The result is a liquid that is fresh and
clean on the nose with a hint of fruit and toasted grain, coupled
with a clean, smooth taste on the palate – all designed to pair
perfectly with soda water and a grapefruit twist – SKYY's signature
pour. The refreshed liquid has already been awarded a Gold Medal/90
Points rating from the Beverage Testing Institute.
"In the vodka world, filtration reigns supreme. But we think
that what defines a premium liquid experience isn't what you take
out of it, it's what you put into it," said Andrea Sengara, vice president of marketing of
Campari America. "Inspired by the pure, clean and refreshing
essence of the Pacific, SKYY Vodka is proud to return to its roots
by challenging category norms to stand out in a sea of
sameness."
SKYY's refreshed packaging design is also inspired by the
natural beauty of the San Francisco Bay
Area. The new bottle is a lighter, more natural blue tone,
with ripples and ridges that reflect the waves of the Pacific
Ocean. The fresh and vibrant new pack also includes a modernized,
restyled white logo.
SKYY Vodka is available at retailers nationwide for a suggested
retail price of $12.99 (750 ml).
For more information and updates on the relaunch, visit
www.SKYY.com and follow the brand on Instagram, Facebook, YouTube
and Twitter.
About SKYY Vodka
SKYY Vodka was born in San Francisco in 1992 and is steeped with the
innovative and progressive spirit of California. Conceived by a first generation
American inventor looking to create the world's smoothest vodka,
SKYY revolutionized vodka quality with its proprietary
quadruple-distillation and triple-filtration process. SKYY Vodka is
made with water enhanced by minerals, including Pacific minerals
sourced from the San Francisco Bay
Area, and filtered through California Limestone. Like many
things that originate in San
Francisco, SKYY grew from a tiny startup into what it is
today. To learn more, visit SKYY.com.
About the Campari Group
Davide Campari-Milano N.V.,
together with its affiliates ("Campari Group"), is a major player
in the global beverage sector, trading in over 190 nations around
the world with leading positions in Europe and the Americas. Campari Group was
founded in 1860 and today is the sixth-largest player worldwide in
the premium spirits industry. Campari Group's portfolio, with over
50 brands, spans spirits (the core business), wines, and soft
drinks. Its internationally-renowned brands include
Aperol®, Appleton Estate®,
Campari®, SKYY®, Wild
Turkey®, and Grand Marnier®.
Headquartered in Sesto San Giovanni,
Italy, Campari Group owns 22
plants worldwide and has its own distribution network in 22
countries. Campari Group employs around 4,000 people. The shares of
the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI -
Bloomberg CPR IM), have been listed on the Italian Stock Exchange
since 2001. For more information: www.camparigroup.com. Please
enjoy our brands responsibly.
Press Inquries: SKYY-US@bcw-global.com
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SOURCE SKYY Vodka