NEW YORK, April 20, 2021 /PRNewswire/ -- Production
Resource Group LLC, (PRG) is known as the entertainment industry's
go-to production solutions provider for music, TV, film, corporate
events, and theatre. Over the last year, the company has created a
worldwide network 20 of studio environments, including locations
owned and operated by PRG Alliance partners. Ideally suited for
efficient, scalable production of pre-recorded and live content,
each location is equipped with the most sophisticated gear and
engineering to service its local market. These studios offer
artists, brands and other creators a COVID-compliant setting and
the resources to bring their visions to life. Beyond their
responsiveness to today's need for safety, they represent the
future for digital and hybrid events.
"The studio environment has never played a more significant
role, not only for legacy TV and film creators, but in music,
corporate events and emerging fields like esports," said
Jere Harris, PRG Chairman & CEO.
"Over the past year, we transformed spaces within our
facilities—with every expertise and technology at hand—to serve
that surge in demand, and we are seeing a very strong response from
our customers."
PRG Virtual Production Studios are located in Hamburg, Los
Angeles, and Paris. The PRG
Digital Studios can be found all over the globe, including
Chicago, Las Vegas, Nashville, New
York Metro, Orlando as well
as in "The EGG" in Brussels,
London's trendy "Saatchi Gallery", Madrid, Dubai
and Buenos Aires. PRG Alliance
Partner Studios are in Budapest,
Lisbon, Milan, Athens, Sao Paolo, Singapore, and Zagreb.
Studios are strategically housed in the immediate vicinity of
major facilities, putting both PRG's inventory and technical
expertise within reach, businesses, brands, musicians, filmmakers,
and advertising agencies are given the opportunity to realize their
projects with maximum security, expertise and cutting-edge
technology.
Each studio has its own character, catering to the markets it
serves such as music, TV/Film production or corporate event. An
expert team is in place to supervise and staff each location, which
all offer a variety of solutions for realizing productions and
online events. PRG Digital Studios provide the perfect studio
environment for pre-recorded or live broadcasts of a wide variety
of digital event formats.
Select locations within the network are PRG's Virtual Production
Studios, which seamlessly combine the physical and digital worlds.
Advanced technology solutions—including extended reality (xR),
mixed reality and proprietary Enhanced Environments and
Ncam® technology—are used to add virtual environments
onto real stages. These Virtual Production Studios are equipped to
host green screen, standard capture or xR shoots, depending on the
needs of production. Here, limitless creative possibilities are
available to cinematographers, advertisers, event producers and
DPs. From entirely imagined worlds to realistic scenery and
backdrops, any environment can be brought into the studio with
options for real-time visualization of virtual elements. As a
result, talent can interact with their setting in real time, while
producers realize major savings in post-production and travel
costs.
Whether a simple livestream, an online product launch, a virtual
session, elaborate film, television spot or advertising production,
PRG studios are suitable for almost any digital production.
High-quality technology, expert engineering for multi-purpose
suites and spacious guest amenities characterize the
studios.
"What makes these studios so valuable is their location near the
world's major business and production centers, the range of
technologies and people skill sets immediately available and our
ability to bring all these technical solutions and workflow
expertise elements together in-studio to realize the project vision
of our customers," said Stephan
Paridaen, President & COO.
About Production Resource Group
PRG is the world's
leading provider of entertainment and event technology solutions
and has the largest inventory of rental production equipment. PRG
provides comprehensive and discreet services to an array of clients
in the live music, TV/Film, Broadway, sports, gaming, corporate
experiential, and live events markets. Clients and partners depend
on PRG's innovation, experience, and depth of experience in audio,
video, lighting, rigging, staging, virtual production and extended
reality, and scenery and automation systems to bring their stories
to life. With 65 offices across North
America, South America,
Europe, Middle East, Asia, and Australia, PRG has capabilities to provide
services worldwide. PRG is owned by The Jordan Company and GSO
Capital Partners and PRG Management. For more information, please
visit https://www.prg.com/.
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SOURCE Production Resource Group LLC