NEW YORK, April 20, 2021 /PRNewswire/ -- Making
Science, a European technology and adtech company specializing in
ecommerce and digital transformation, further expanded its
international reach by entering the
United States market with the acquisition of 360 Conversion
Analytics (previously branded as Multiplica US).
With the acquisition of 360 Conversion Analytics, Making Science
incorporates 25 consultants based in Florida, New
York, and San Francisco.
Making Science's clients will benefit from the companies' expertise
in both data and technology solutions development. The acquisition
also widens Making Science's partner base with companies such as
Monetate, Dynamic Yield, and Content Square. Making Science
complements its portfolio of data services and CRO (conversion
rate) strategy through the expertise of 360 Conversion Analytics in
the field of digital experience.
"The United States is a key
strategic market for Making Science and is the largest market in
the world when it comes to digital marketing and innovation in
technology," said José Antonio Martínez Aguilar, Founder at
Making Science. "Our Gauss AI platform technology, that
leverages the power of advertising platforms such as Google
Marketing Platform and Facebook Platform, has proven its value to
big advertisers and we want to launch it and accelerate its growth
in the United States."
This acquisition continues the company's international expansion
and strengthens its global position as experts in data and
technology. The announcement comes after recent expansion to the UK
with the acquisition of Nara Media, to Italy with the acquisition of Omniaweb, and to
France with the acquisition of
Celsius.
"We are very pleased to announce that 360 Conversion Analytics
has become part of Making Science," said Nicolas Visiers Würth,
founder and CEO of 360 Conversion Analytics. "We're now part of a
global company that can offer our bespoke services to other leading
markets. Data activation is a fundamental pillar for optimizing our
clients' campaigns and we believe that Making Science is the ideal
partner to make this happen."
Making Science is listed in Euronext Paris and BME Growth in
Madrid since February 2020 and has more than 400 professionals
and digital experts with international experience. Acting as a
leader in the development of technological solutions, the company
offers a bespoke service to clients and has a powerful legacy of
innovation.
MediaPost first covered this story.
About Making Science
Making Science is a technology and digital marketing consultancy
specialising in e-commerce and digital transformation. Its business
model responds to the growing need for companies to digitize their
entire value chain, particularly in the area of marketing. Making
Science operates in the digital advertising, data analytics,
e-commerce and cloud markets, all which have high growth rates.
Making Science is a listed company in Euronext and its Market
Capitalization exceeds $200 million
and is present in the UK, France,
Italy, Portugal, Spain, Ireland, Mexico and Colombia.
In 2021, the company is Europe's fastest growing company in the
marketing and sales sector in the FT1000: Europe's Fastest Growing Companies by the
Financial Times and it was ranked 71st in the overall
ranking.
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SOURCE Making Science