LOS ANGELES, Mar. 8, 2021 /PRNewswire-PRWeb/ -- A
January 7 article on Yahoo Lifestyle
reports on the collaboration between InStyle Magazine and denim
brand Mother to launch a capsule collection in celebration of women
who "show up, speak up, get things done." Until June, Mother will
donate a portion of purchase proceeds to The Loveland Foundation,
which provides access to therapy for black women. Los Angeles-based manufacturer Hi-Tech
Printing & Labeling Inc. says that brands with special causes
should be sure not to forget any marketing opportunities when it
comes to advertising their message.
Hi-Tech Printing & Labeling Inc. says that when companies
and brands choose to support humanitarian organizations and
individuals in underrepresented communities in need, consumers are
more likely to purchase those companies' products to back a cause
they care about. The manufacturer says oftentimes, individuals want
to be generous, but they just aren't sure which organization to
donate to. When brands commit to donating a percentage of purchase
proceeds to organizations or causes that help others, consumers are
often happy to make a purchase knowing that their money is going to
a good cause in addition to getting a new piece of clothing that
they love, Hi-Tech Printing & Labeling Inc. says.
The Los Angeles manufacturer
says that to ensure that everyone who browses their store knows
about the charitable campaign, brands need to take advantage of all
marketing opportunities available, all the way down to the fabric
label or tag. Hi-Tech Printing & Labeling Inc. notes that while
marketing materials on websites and in-store are of course useful,
including the information of where proceeds go to on clothing tags
increases the likelihood that customers will be reminded of the
campaign whenever they wear their purchase. As a result, the
manufacturer says consumers are also more likely to return for
additional purchases.
Hi-Tech Printing & Labeling Inc. says that for these tags to
be effective after multiple wears, fabric labels must be made from
top-tier materials that won't be destroyed or fade after a few
washes. The Los Angeles
manufacturer adds that by investing in long-lasting clothing tags
made from durable threads and dye, brands can continue to advertise
to their customers long after the purchase has been made.
Readers interested in learning more about the services and
offerings from Hi-Tech Printing & Labeling Inc. can call (213)
746-7772 or visit its website at
https://www.fabriclabels.com.
Media Contact
Hi-Tech Printing & Labeling Inc., Hi-Tech Printing &
Labeling Inc., (213) 746-7772, info@fabriclabels.com
Inc., Hi-Tech Printing & Labeling Inc., (213) 746-7772,
info@fabriclabels.com
SOURCE Hi-Tech Printing & Labeling Inc.