NEW BEDFORD, Mass.,
March 8, 2021 /PRNewswire/
-- KnowSeafood, the first direct-to-home online seafood
marketplace using blockchain technology powered by VeChain
ToolChainTM to ensure that consumers have complete
transparency and traceability for their seafood purchases appointed
Michael DiLorenzo as its first Chief
Marketing Officer.
KnowSeafood Names Michael DiLorenzo Chief Marketing Officer
In this newly created position for the fast-growing
direct-to-home seafood marketplace company, DiLorenzo will report
to CEO Daniel McQuade. DiLorenzo
will have global responsibility for the company's digital
marketing, PR/communications, content, and social media; SEO, SEM,
affiliate marketing, growth marketing channels, and CRM, along with
branding and marketing design as the company scales its brand to
both consumers and global partners.
"Mike has a most impressive track record for mastering brand
building, driving customer acquisition, and frequency due to his
deep marketing and technical knowledge," said KnowSeafood CEO
Daniel McQuade. "His passion for
building brands is ideally suited for the mission of KnowSeafood.
We are excited to have Mike connect KnowSeafood to consumers who
care where their seafood comes from and transform their
relationship with seafood with unparalleled levels of trust,
transparency, variety, and quality. He shares our vision for how
big this opportunity can be."
"I feel very fortunate to have met the KnowSeafood team just as
macro trends are converging to create a huge opportunity to deliver
the absolute best seafood directly to discerning consumers," said
DiLorenzo. "Today's consumer demands quality, speed, convenience,
and more importantly, responsibility in the sourcing of their food.
KnowSeafood is uniquely leveraging the latest technological
advances, like blockchain, to create the best consumer experience
in seafood, from the harvest to the table."
DiLorenzo brings extensive marketing expertise in his new role,
being best known for joining the on-demand alcohol delivery service
Drizly before its public launch in 2014 and architecting that
company's launch marketing strategy. The success of Drizly during
DiLorenzo's tenure (2014-2016) in seizing the first-mover advantage
in the market culminated with the company's eventual acquisition by
Uber for $1.1 billion in 2021.
Also known for his pioneering work in social media marketing,
DiLorenzo created one of the first social media marketing and
strategy departments in professional sports during his tenure at
the National Hockey League. For that work, he was named to the
prestigious "40 Under 40" list by PRWeek Magazine in 2010.
Since 2016, DiLorenzo has served as the CMO at GasBuddy, one of
the most widely used travel and navigation apps globally, boasting
nearly 100 million lifetime downloads. At GasBuddy, he led the
marketing team that launched its popular payment product, Pay with
GasBuddy, which has attracted hundreds of thousands of consumer
enrollments since its 2017 launch.
About KnowSeafood
KnowSeafood is the first
direct-to-home online seafood marketplace to use blockchain
technology to ensure transparency and traceability in its supply
chain. Its mission is to provide U.S. consumers with direct access
to the best sustainable, natural seafood from a trusted network of
international harvesters while working to protect the environment
and ensure ocean biodiversity. It's the first online seafood
marketplace to eliminate the middlemen and the risk of fish fraud,
mislabeling and unwanted additives, giving U.S. consumers a direct
connection to sustainable harvesters from around the
world and the ability to trace their seafood every
step of the way from the ocean to the front door.
KnowSeafood was co-founded in 2020, by seafood industry veterans
Paul Neves and Daniel McQuade, with facilities in New Bedford, MA, and with corporate offices in
Raleigh, NC.
Contacts:
Media Relations Contact:
KnowSeafood, Dana Hariton, Director,
Corporate Communications
774-762-9449
dhariton@knowseafood.com
Investor Relations Contact:
KnowSeafood, Daniel McQuade,
CEO/Co-Founder
daniel@knowseafood.com
https://knowseafood.com/
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SOURCE KnowSeafood