DALLAS, March 7, 2021 /PRNewswire-PRWeb/ -- Dallas based luxury fashion retailer
Indiaspopup.com, today announced the launch of a curated platform
'Sustainable Edit', creating a momentum for highlighting the work
of designers from India upholding
sustainable fashion in the United
States.
Having established themselves in the online retail space since
2017 as USA's premier retailer for
Indian luxury fashion, Indiaspopup.com has been seeing a rise in
the conscious buying patterns among consumers.
"There has been an upsurge in the enquiries about more
environmentally sensitive purchasing ethics," said Archana Yenna, Founder of Indiaspopup.com. "With
Indian fashion so heavily influenced by large demand and heavy
textile, it is a welcome change to see consciousness towards the
environment rising in the industry practices"
"The initiative aims to amplify the ethical practices put in
place by the brand partners and to bring more consciousness to the
minds of the consumers before they proceed to checkout," continued
Archana.
The new 'Sustainable Edit' within the website allow the
customers to go through the handpicked collection from designers
who adapt to responsible manufacturing of their clothes keeping in
mind its effect on the environment. "Each brand featured in the
'Sustainable Edit' was screened on the basis of three main criteria
namely Culture, Craft and Community," Archana added.
From the land of the original Sustainable Attire Movement a.k.a
Mahatma Gandhi promoting the use of organically grown fabrics to
now where a silent resurgence is seen is bringing the same ethos
back. Backing the rich history of organic movement that comes from
India, "We are thrilled to have
the platform to showcase such an incredible movement within the
land of heritage that is branching out to the world," Archana said.
All the products are testament to the care given to environment
friendly practices.
The retailer is surely leading the way in putting the spotlight
on those who are leaving trails for others to follow.
About Indiaspopup.com
Indiaspopup.com is USA's Premier
Online Destination for Indian Luxury Designer Clothing, Jewelry and
Accessories, Curated by Archana
Yenna and headquartered in Dallas,
Texas. Indiaspopup.com has an easy to navigate section for
buyers to browse through the collections created sustainably. Under
'Sustainable Edit' will be a host of designers whose spectacular
creations will be up for grabs.
Media Contact
Ancy John, Indiaspopup.com, +1
2142455324, info@indiaspopup.com
Facebook
SOURCE Indiaspopup.com