ST. PETERSBURG, Fla., Feb. 23,
2021 /PRNewswire/ -- Fulcrum today announced a powerful
new AI-based, privacy-protecting capability within their no-code
mobile application platform that automatically detects objects in
photos that mobile workers collect in the field. In addition to
leveraging information about physical assets to optimize workflows
and performance reporting, customers can set Fulcrum to obscure any
faces it detects using graphical blurring.
[https://www.fulcrumapp.com/]
Fulcrum can screen photos for faces automatically and blur them,
without manual effort, to eliminate PII challenges.
Fulcrum enables mobile workers to take photos that document
safety, quality, environmental, and other processes. By using AI to
automatically detect objects in those photos, Fulcrum enables new
flows of information based on the objects that are in the work
environment.
In some cases, photographic data collected using Fulcrum meets
the definition of personally identifiable information (PII)
according to privacy regulations such as GDPR and CCPA.
Photographic data can be among the most challenging to manage from
a data privacy perspective. Photos aren't intended to capture
PII, but a face in a photo can be used to identify a specific
person and therefore is considered PII as defined by most global
privacy regulations.
Fulcrum eliminates this problem by applying artificial
intelligence (AI) to identify and blur out faces in photographs
taken by inspectors, surveyors, and canvassers who use the Fulcrum
platform to collect data.
Unlike manual de-identification processes, which require skilled
workers to identify faces individually and blur them out using
graphical tools, Fulcrum enables organizations to screen photos for
faces automatically and blur them without manual effort. This
screening takes place on the mobile device where the inspection or
other data collection is taking place, ensuring that no unblurred
faces are transmitted into the cloud or stored in a server.
According to Kristin Carrington,
CEO of Carrington Risk, a provider
of high-level property risk control and risk management consulting
services and software, "Fulcrum's AI-based face-blurring capability
is essential for us to do business in a global market. With privacy
laws becoming more stringent and a high risk of human error when
reviewing photos by hand, Fulcrum's solution opens up more business
opportunities and ensures high productivity. I look forward to
using Fulcrum's additional AI-based capabilities for image
processing."
This robust capability ensures that Fulcrum clients meet privacy
requirements even in regions with the most stringent privacy laws,
such as the European Union and the state of California. In some cases, they will be able
to bid for work that would have been out of reach if they were
limited to manual processes.
Jim Grady, CEO of Fulcrum, says,
"Our new Fulcrum facial blurring capability is a great example of
how we are applying AI to imagery to address significant market
demand for greater productivity and efficiency. Our smart software
helps users spend less time on menial screening and graphical tasks
so they can focus on their unique value — better inspections,
higher quality data collection, and more sophisticated
insights."
About Fulcrum
Fulcrum's vision is to reduce the time, cost, and risk
associated with data collection, workflow automation, and analytics
by transforming the way our customers perform mobile business
processes. Our SaaS platform allows non-developers to rapidly build
and deploy apps — in minutes rather than days — without code. The
result is rapid time to value for customers, high-fidelity data
collection and reporting, and a data-driven approach to process
automation and performance optimization for mobile teams. Our
customers rely on Fulcrum to ensure safety and quality, stay
compliant, protect property and secure assets, maintain and enhance
existing infrastructure, and keep new infrastructure projects
on-time and on-budget. For more information, please visit
fulcrumapp.com.
Fulcrum is proudly developed by Spatial Networks, Inc. Any
trademark, service or other mark, other than Fulcrum which is used
under license, belongs to the respective company owning such
marks.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/fulcrum-applies-ai-to-harness-mobile-image-data-and-protect-privacy-301232831.html
SOURCE Fulcrum