CLEARWATER, Fla., Feb. 23, 2021 /PRNewswire-PRWeb/ -- Data Age
Business Systems, developer of the industry's leading pawn
management software PawnMaster, is pleased to announce the
promotion of Robb LeBlanc to
Director of Mobile Communications.
Data Age's Mobile Communications Department has been growing
exponentially in recent years due to the necessity of text
messaging in today's changing market. In 2020, Data Age customers
sent over 8.5 million text messages to notify their customers of
changes or sales they were holding in their stores. That's up 12%
from the previous year, which had a total of 7.5 million text
messages sent from Data Age customers.
"Texting is one of the top modes of communications and it is
only increasing in waves," Data Age CEO Len
Summa states. "Dedicating a stand alone team to focus on
this area of our business not only makes sense for Data Age, but it
will deliver great value to our clients in their efforts to
profit."
Moving forward, the Mobile Communications Department will be in
the hands of veteran pawnbroker and, now former, Data Age
Consultative Account Manager, Robb
LeBlanc. "Moving Robb into this position will allow us to
deliver front line results to our clients because of the front line
experience Robb has from being a top flight pawnbroker for over 25
years...He used text messaging and profited greatly, so he gets
it," CEO Len Summa shares.
Robb has two main main goals for the future of this department:
He wishes to provide the pawn industry with a product that will
help sustain their current business model and build on it for the
future. His second goal is to organically grow this division,
within Data Age, where it provides added employment for the
community and provides a source of revenue for the company.
Robb's belief in the success of text messaging today comes down
to one main factor: he's used it personally in his career. "I have
seen what it can do to produce foot traffic and revenue," he
shares, "text messaging is simply the easiest, most effective way
to reach your customers that I've ever seen or used. With a 98%
read rate, you have a high probability of seeing these customers
come to your place of business or, at the very least, call and
connect."
With Robb as the new Director of the Mobile Communications
Department, CEO Len Summa has high
hopes for the future of text messaging at Data Age. He projects the
department will have a 20% growth in text messages sent among Data
Age clients within the upcoming year. Len's confidence in Robb is
evident, and Robb is truly grateful to be given this opportunity
within the company that he's served for two years
"I see the potential for large growth and look forward to
helping this division expand Data Age's strong hold on the second
hand industry," Robb shares, "I would like to thank Len Summa for being at the forefront of the
industry and, not only realizing the need for increased mobile
communication, but to act on it and allow me to direct this area of
our company."
Media Contact
Didi Abdulnabi, Data Age Business
Systems, 7275829100, dabdulnabi@dataage.com
Twitter
SOURCE Data Age Business Systems