HARRISONBURG, Va., Jan. 23, 2021 /PRNewswire-PRWeb/ -- Red Root & Co, a modern herbalism food
brand, has achieved national accolades with their recent win in the
2021 Good Food Awards. Their Hops & Citrus Bitters was selected
as a winner among 25 other products in the Elixirs category.
"We are beyond excited to be honored with a Good Food Award
amongst such an impressive group of food crafters! Being selected
as a winner validates our craft of herbalism and ethos in a truly
meaningful way," says Corey
MacDonald, owner and founder of Red
Root & Co, a small-batch producer of plant-based
oxymels, shrubs, tonics, syrups, and bitters.
The Good Food Awards are just one part of the mission of the
Good Food Foundation, which is "to celebrate, connect, empower and
leverage the passionate and engaged, yet often overlooked, players
in the food system who are driving towards tasty, authentic, and
responsible food in order to humanize and reform our American food
culture." Over 2,000 entries from all 50 states are submitted each
year. 2021 marks the 11th year the
Good Food Awards have taken place.
By winning the Elixir category, Red
Root & Co has proven they can make a great-tasting
product while maintaining their position as a responsible food
brand. The Good Food Foundation has stringent standards for entry,
and winning a category puts the winner among a very select group of
ethical food brands, along with national recognition. The Good Food
Awards are unique, in that they are not just focused on responsible
sourcing and business ethics, they are also looking for an
unrivaled taste in each category. Winning first place in a category
in the Good Food Awards can give a brand the boost it needs to
become a household name.
Generally used in fine cocktails, craft beverages--or just mixed
with soda–bitters also have a delicious place as aperitifs and
digestifs. Red Root & Co
inspires their customers to consume creatively with their bright
and citrusy Hops & Citrus bitters, made with care using
high-quality and organic ingredients. The Hops & Citrus Bitters
are made with infusions of natural botanicals, including the tart
notes of hops & citrus balanced by softer edges of berries and
tulsi.
Red Root & Co uses the power
of plants to elevate bitters and other herbal preparations as an
integral part of a modern, health-conscious lifestyle. . When
creating her products, herbalist Corey
MacDonald takes all characteristics of each plant into
careful consideration.
"Bitters are a great place to start introducing the vitalizing
power of plants to a modern diet. Taken just as a supplement,
bitters are a helpful aid before and after eating a meal, or just
to calm a rumbling stomach," says Corey
MacDonald. "But we also love the role they play for the home
bartender. Herbalists are people, too! And our bitters are part of
some delightful cocktails and mocktails, and using our blends is a
way to bring more of the plant world into your favorite
indulgence."
In years past, the Good Food Awards were a part of a
weekend-long bash celebrating excellence in American food crafters
with the public. This year, the festivities were held online,
kicking off with a live stream of the Awards Ceremony and
culminating in a virtual pop-up shop where you can shop all the
winning products, starting on 1/25 and running through. Learn more
about Red Root & Co's Hops &
Citrus bitters and shop online to try them for yourself here.
About Red Root & Co:
Founded by a certified herbalist, Red
Root & Co was established on the premise that plants
change lives. Each Red Root & Co
recipe is crafted in the herbalist tradition using quality
ingredients responsibly sourced – farmer-direct, organic or fair
trade. The company's herbal creations support healthy lifestyles
with products for health & wellness, beverage, and culinary
use.
About the Good Food Awards
The Good Food Awards celebrate the kind of food we all want to eat:
tasty, authentic, and responsible. Now in its eighth year, awards
will be given to winners in 17 categories: beer, charcuterie,
cheese, chocolate, cider, coffee, confections, elixirs, fish,
grains, honey, oils, pantry, pickles, preserves, snacks, and
spirits. The Good Food Awards Seal, found on winning products,
assures consumers they have found something exceptionally delicious
that also supports sustainability and social good.
About the Good Food Foundation
The Good Food Awards is organized by the Good Food Foundation 501
(c) 3, formerly known as Seedling Projects, in collaboration with a
broad community of food crafters, grocers, chefs, food writers,
activists, and passionate food-lovers. The Good Food Foundation is
also the organizing force behind the Good Food Guild, Good Food
Mercantile, and Good Food Merchants Collaborative.
Media Contact
Emily Caldwell, Virginia Foodie,
540-667-6646, emily@vafoodie.com
SOURCE Red Root & Co