LANCASTER, Penn., Jan. 14, 2021 /PRNewswire/ -- Chicco
USA has innovated again for
today's parents, developing a new line of products with fabrics
that eliminate the need for added chemicals without compromising
safety or comfort. The first products available in the new
Chicco® CLEAR line include the Lullaby® Primo
Organic All-in-One Playard and a new line of car seats that include
the KeyFit® 35 ClearTex™, KeyFit® 35 Zip
ClearTex™ and NextFit® Max ClearTex™.
"We understand that the needs and preferences of parents can
differ and Chicco is committed to the development of fabric
technology that pushes boundaries with solutions that deliver
comfort for both baby and parent," said William Hasse, Vice President of Marketing for
Chicco USA. "Our CLEAR line does
just that with products that eliminate the use of unnecessary
chemicals. In the case of our ClearTex™ fabrics, our designers have
worked hard to develop a new approach for flammability resistance
in car seats that would not result in added cost to parents."
The Chicco Lullaby® Primo Organic All-in-One Playard
features fabrics made from naturally-derived, organically grown
cotton. The fabrics are soft and hypoallergenic, making the
Lullaby® Primo Organic Playard a natural
choice for both comfort and baby's sensitive skin.
Contributing to healthier air quality around baby, the
Lullaby® Primo Organic Playard has earned
GREENGUARD Gold certification. More information can be found on
Chicco's website: https://www.chiccousa.com/organic/.
Chicco ClearTex™ car seats use fabrics that comply with federal
car safety flammability standards (FMVSS 302) without any added
chemical treatments. ClearTex™ employs an innovative construction
of polyester fibers to produce fabrics that are inherently
fire-resistant and gentle on baby. All of the components in Chicco
ClearTex™ car seats – seat cover, canopy, foam fill, even labels –
are free of added chemical treatments, giving parents peace of mind
from baby's head to toe. Chicco has partnered with Cornell University's Center for Material Research
to ensure no added chemical treatments are present in ClearTex™
materials. ClearTex™ car seats have also earned GREENGUARD Gold
certification, ensuring the environment surrounding baby is safe
and healthy. More information about Chicco ClearTex™ is available
on the Chicco USA website:
https://www.chiccousa.com/cleartex/.
Committed to Sustainable, Stress-Free Parenting
Solutions
Chicco's Sustainable Parenting Initiative supports
today's parents by offering products that are CLEAR of added
chemicals; provide COMFORT with breathable, humidity regulating
fabrics; and make it easy for parents to keep the products they
rely on most CLEAN. In addition to the Chicco CLEAR line of
products being announced today, Chicco's Sustainable Parenting
Initiative encompasses several soon-to-be-released products, as
well as existing best-sellers.
"All of us at Chicco are focused on thoughtful, innovative
design, making the products families rely on most, better for baby,
parents and our environment," added Hasse.
About Chicco® Products and Artsana,
USA
Artsana Group, maker of
Chicco Products, is a leading European company with global
headquarters in Como, Italy and worldwide expertise in
everything for baby. The Chicco brand was founded over 60 years ago
and is now in 120 countries. Chicco has become a household name for
parents across the United States thanks to products like
our #1-rated KeyFit® Infant
Car Seat, which has been recognized as the very best for
safety, performance and style. Visit www.ChiccoUSA.com for
more.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/chicco-usa-announces-sustainable-parenting-initiative-with-focus-on-fabrics-that-have-no-added-chemicals-are-easier-to-clean-and-provide-comfort-for-baby-301208712.html
SOURCE Chicco