MINNEAPOLIS, Jan. 13, 2021 /PRNewswire-PRWeb/ --As
organizations seek to ensure success, an increasing number are
adopting customer experience as the cornerstone of sustainable
return on their investments of time and money. With interest in
customer experience on the rise, the Customer Experience
Professionals Association (CXPA), will celebrate its tenth
anniversary in 2021 by dramatically expanding its role as the
trusted independent professional association. CXPA is committed to
equipping and empowering its members with the knowledge and skills
to lead organizational customer experience strategies.
CXPA is uniquely qualified to be a trusted advisor on customer
experience due to its status as a consensus-based nonprofit
organization. Founded in 2011 in Boston, CXPA has grown to become a worldwide
community of over 40,000 CX advocates in more than 70 countries
worldwide. Since 2014, it has issued the Certified Customer
Experience Professional (CCXP) credential, a vendor-agnostic
professional certification that establishes a common framework for
assessing CX knowledge. CXPA is led by a Board of Directors drawn
from leading organizations across the globe, including 2021
Officers and newly elected Board
members:
New 2021 Board Members
- Jayalakshmi Sudarshan, CCXP,
Customer Experience Leader, Hewlett Packard Enterprise,
India
- Mark Ratekin, CCXP, Global CX
Principal Director, Confirmit
- Mark Slatin, CCXP, SVP Director
of Client Experience, Sandy Spring
Bank
- Roxie Strohmenger, CCXP, Vice
President, Customer Experience Strategy, UKG (Ultimate Kronos
Group)
- Stacey Nevel, CCXP, Voice of the
Customer Director, Prudential Financial
2021 Board Officers
- Chair: Barbie Fink, CCXP
- Vice Chair: Nancy Porte, CCXP,
Global Customer Experience VP, Verint
- Treasurer: Tabitha Dunn, CCXP,
Chief Customer Officer, Sweden
- Immediate Past Chair: Annette
Franz, CCXP, Founder/CEO, CX Journey, Inc.
"CXPA members are customer experience thought leaders who come
together to support each other in sharing ideas and information
that help strengthen and advance customer experience practices in
every sector around the globe," said Barbie
Fink, CCXP, CXPA 2021 Chair.
Recent CXPA priorities have included adopting consensus
definitions to eliminate confusion about key terms, including:
- Customer Experience (CX) refers to the perception that
customers have of an organization - one that is formed based on
interactions across all touchpoints, people, and technology over
time.
- A CX professional is a catalyst who enhances an organization's
results by understanding, designing, and improving experiences
across the entire customer relationship.
Additional definitions and advice for organizations seeking to
utilize customer experience as a strategy can be found at
http://www.whatiscx.com.
During 2020, CXPA welcomed over 10,000 new social media
followers and launched new member Networks in Dubai, India,
Australia, United States and Canada. It began offering the CCXP examination
through online remote proctoring, and surpassed 1,000 certified
individuals. After extensive member listening, its Board adopted a
new mission: "We support CX professionals to share, learn, inspire,
and grow throughout their entire career."
Key 2021 initiatives include building bridges between the CX
community and institutions of higher learning, developing guidance
to help CX professionals develop and execute CX strategy in accord
with community consensus practices, and celebrating CXPA's 10th
Anniversary, anchored by CX Day on Tuesday
October 5, 2021. CXPA has also introduced new membership
options to better serve the varying needs of organizations,
offering both individual and team memberships from only
$225 per year. More information is
available at https://www.cxpa.org/joincxpa .
"As we enter 2021, I am filled with optimism and hope because of
the vibrant and supportive CXPA community that is committed to
ensuring customer experiences that deliver better results for
companies and their customers. When customer experience
professionals are empowered, good things happen," said CXPA Chief
Executive Officer Greg Melia,
CAE.
About the CXPA
The Customer Experience Professionals Association (CXPA) is a
global non-profit organization dedicated to the advancement of
customer experience professionals. It provides customer experience
professionals with educational and networking opportunities to help
them succeed, and facilitates the industry-wide advancement of the
discipline of customer experience through the globally recognized
Certified Customer Experience Professional (CCXP). For more
information, visit http://www.cxpa.org.
Media Contact
Joy Wedge, MPS, Customer
Experience Professionals Association (CXPA), 952-564-3048,
info@cxpa.org
Twitter
SOURCE Customer Experience Professionals Association (CXPA)