DEERFIELD, Ill., Jan. 13, 2021 /PRNewswire-PRWeb/ -- Keren Novack has been promoted from Vice
President of Client Services for the Midwest to President at
Chicago based, Curion,
https://www.curioninsights.com/, the world class consumer insights
and sensory company that accelerates client businesses by providing
powerful, actionable consumer data for Fortune 500 and other
blue-chip companies in the food and beverage, personal care, fine
fragrance and home and fabric care industries.
In her new role as President, Novack will be responsible for
providing strategic direction for existing client business, as well
as Curion's own operations. She will be leading the company's
regional VP's to drive revenue, staffing, and client
satisfaction.
Keren's long career at Curion began 11 years ago as a Sensory and
Consumer Insights Manager, where she designed and managed research
projects for top CPG clients. In her role as VP of Client Services
for the Midwest, Keren spearheaded Curion's account management team
to drive and expand innovations in research for the company's
entire Midwest client base. A true subject matter expert in the
industry, Keren has a strong history of building QDA panels and
speaking at events that include Quirks NYC, Quirks Chicago, and
Insights NEXT, just to name a few. Her breadth of knowledge spans
industries and her portfolio is second to none. Through her immense
expertise and established leadership, the team has been able to
expand their client portfolio and far surpass revenue targets for
the region.
Sean Bisceglia, CEO of Curion,
states, "Keren has been bringing agility and innovation to research
throughout her 11-year tenure with Curion. She has supported some
of the largest CPG brands, bringing robust ideas and methods to the
forefront while training team members and growing talent. As we
continue our growth into 2021, Keren's experience will be
invaluable in leading the company forward."
"I have been passionate about this company since the day I
started in September 2009," says
Novack. "On that day I saw something special in this company, it
lit a spark in me that that is stronger today than it ever was. I
am passionate about our industry, our clients and this
organization," she continues. "In the past two years under Sean's
leadership we have experienced a period of tremendous growth and
I'm thrilled to be able to continue to grow my career under Sean at
Curion."
About Curion:
Curion provides world-class quantitative and qualitative product
insights. Applying proven industry-leading, innovative methods to
service over 65% of Global 100 companies, Curion works with its
clients to determine not only what products consumers like, but why
they are liked and how. As a result, Curion clients mitigate risk
of marketplace failure by ensuring that only products of quality
and character will be introduced to the market, providing
repeatable delight to their consumers. Curion accomplishes this
with its disruptive methods and approaches, sensory processes,
facilities and world-class data insights. In 2019 alone, Curion
tested 127,000 consumers across its San
Francisco, Chicago,
Dallas and New York metropolitan-area facilities. The
result of a merger between Q Research Solutions and Tragon Corp.,
Curion brings a wealth of knowledge and experience to the consumer
science industries.
Media Contact
Lisa Spathis, Curion,
847-831-1367, lisaspathis@gmail.com
SOURCE Curion