LOS ANGELES, Oct. 29, 2020 /PRNewswire/ -- Silver Fern
Farms, New Zealand's largest red
meat producer and exporter, is launching their new premium Beef
Rib-Eye and New York Strip Steaks in combination with their
grass-fed retail range in 15 new stores across Southern California in Jons Fresh Marketplace
(Los Angeles), Major Market, and Stumps Family Market
(San Diego).
"Southern California has
quickly become an influential forerunner in the movement towards
environmental sustainability across many different industries and
interest including both food and agriculture," said Matt Luxton, Silver Fern Farms US Country
Manager. "However, what is most impressive about Southern California's dining and cooking scene
is that home cooks and professional chefs alike have continued to
elevate their flavors in lockstep with their progressive preference
for ingredient quality. We believe that Silver Fern Farms'
sustainable chain of care and superior flavor profiles will be a
hit with Californians from all walks of life and we are excited to
see how our retail range will be incorporated into the many
cuisines and cultures of the state."
In 2019 Silver Fern Farms entered the U.S. retail market,
launching in the New York Tri-State region (now available in 33
stores). The full retail range consists of beef, lamb, and venison
products. Silver Fern Farms animals are pasture-raised and
grass-fed as nature intended in New
Zealand, with clean water, fresh air, and a lot of respect.
Following success on the East Coast, Silver Fern Farms will now
offer Southern California
residents a way to enjoy the true taste of New Zealand red meat,
produced with delicious flavor in mind:
- Beef: Rib-Eye Steak, New York Strip Steak,
Premium Ground
- Venison: Medallions, Premium Ground
Silver Fern Farms retail line introduced their 100% standard
beef and lamb programs as a branded offering for the first time in
the United States. These programs
promise that their farmers go above and beyond the already
world-leading New Zealand industry
standard to produce meat that is 100% grass-fed, 100%
pasture-raised, with no antibiotics ever, no added hormones ever,
and no feedlots at any time in their life. Silver Fern Farms'
entire retail range is also certified paleo and keto. The Silver
Fern Farms retail beef and lamb products are also Halal.
Silver Fern Farms has been able to bring their grass fed
products to the US by working with The Lamb Company, a trusted red
meat supplier servicing the North American market for over 50
years, of which Silver Fern Farms is an owner and shareholder.
"Through relationships and part ownership of distribution partners
in key strategic countries like the USA we are able to have very clear visibility
of every stage of the supply chain from the Farmer to the Retailer
which is very unique in this industry" says Luxton.
The new Rib-Eye Steak and New York Strip Steak are hand selected
by Silver Fern Farms' Master Graders as part of their industry
leading Eating Quality system. The EQ system is a science-backed
grading process that rates beef on seven scientific criteria proven
to contribute to the eating quality of red meat and allows Silver
Fern Farms to guarantee a better beef eating experience. The seven
factors are: Ultimate PH, Marbling, Ossification, Rib Fat/Total Rib
Fat, Meat Color, Fat Color, and Eye Muscle.
The Rib-Eye Steak is made for real steak-lovers promising bold
beef flavor and natural grass-fed marbling, whereas the New York
Strip Steak is full-flavored with a narrow fat cover for a creamy
mouthfeel and juicy results. If extra inspiration is needed Silver
Fern Farms has made a library of recipes that bring the best flavor
profiles out of each dish.
Silver Fern Farms' pasture-based farming system is a global
forerunner in environmental sustainability with point of
origin traceability technology enabled to give consumers the
confidence of knowing that their food is genuine and true to its
origin claims. At every step in the journey from pasture to
plate, the highest level of care is taken to ensure that their red
meat is the very best it can be. Silver Fern Farms' chain of care
begins on-farm, where animals are raised with the care and
respect they deserve.
Silver Fern Farms is leading the country's efforts to meet
sustainable targets for its processing sites. Since 2017 Silver
Fern Farms has removed 89 tons of plastic from its supply chain
each year, reduced fossil fuel use by 12%, and used 7.7% less
energy overall as an organization. It is the first New Zealand red meat processor with a
certified carbon footprint and to adopt an accredited program to
reduce Greenhous Gas emissions. Silver Fern Farms has mapped a path
to meet a low carbon future, is squarely focused on improving
recently adopting an independently certified Environmental
Management System. To recognize and support a focus on its long
term commitment to sustainability across its farmer supply base
Silver Fern Farms is working to incorporate and define increasingly
important regenerative agriculture practices.
ABOUT SILVER FERN FARMS: Silver Fern Farms is
New Zealand's largest grass-fed
lamb, beef and venison producer, supplying the United States from the rolling pastures in
New Zealand and striving to set
the world standard in red meat. Starting as a small farm
cooperative in 1948, they produce 30% of all New Zealand lamb, beef, and venison in
partnership with 16,000 farmers, and exports to over 60
countries.
ABOUT JONS FRESH MARKETPLACE: Since
its founding in 1977, JONS International Marketplace has been a
family-owned grocery chain serving the people of greater
Los Angeles.
ABOUT MAJOR
MARKET: Major Market has been a staple in
the Fallbrook and Escondido community for over forty years with
a larger selection of items and friendly customer service.
ABOUT STUMPS FAMILY MARKET: Founded in
1977 Stumps is a locally owned family business that features the
freshest produce, and finest meats in a clean family friendly
atmosphere.
Media Contact:
Reid Whelan, SweeneyVesty New
York
T: +1 212-256-8155 M: +1 646 389 5066
reid.whelan@sweeneyvesty.com
Retail and Business Contact:
Matt Luxton, Country Manager
USA/North America
T: +64 3 474 6599
matt.luxton@silverfernfarms.co.nz
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SOURCE Silver Fern Farms