NEW YORK, Sept. 28, 2020 /PRNewswire/ -- Integral Ad
Science (IAS), the global leader in digital ad verification, today
announced the first platform-wide agreement with the Microsoft
Audience Network to exclusively provide brand safety for native ads
across desktop and mobile web. This integration uses IAS's
predictive technology and real-time data to ensure that all
campaigns activated through the Microsoft Audience Network are
brand safe on a pre-bid basis.
Microsoft's Audience Network reaches millions of customers
through Microsoft owned and operated sites like MSN, Outlook.com
and Microsoft Edge, as well as trusted third-party publishers. With
IAS's pre-bid integration, advertisers will now have an additional
layer of brand protection to confidently deliver their messages in
trusted environments. The integration, which comes at no added cost
to marketers, will automatically filter out high-risk inventory
before the bid is even placed, further enhancing the Microsoft
Audience Network's offerings of contextual native placements.
"I'm thrilled that IAS is the first platform-wide brand safety
partner across the Microsoft Audience Network. This means that we
can provide the highest level of brand safety coverage for
marketers across this inventory," said Lisa
Utzschneider, Chief Executive Officer, IAS. "The best part,
IAS brand safety controls are automatically included for every
Microsoft Audience Network advertiser at no incremental cost to
them."
With consumers spending more time online than ever before, it is
crucial for marketers to make connections with their respective
audiences in high-quality trusted environments in order to get
strong returns from their media investment. In a time when
performance and efficiency are top-of-mind, IAS gives advertisers
the most accurate and comprehensive coverage to ensure their
message makes the maximum impact.
"Building upon our brand safety foundations, the integration of
IAS to the Microsoft Audience Network is a great next step in
reiterating our commitment to protect our advertiser's brand equity
and spend from unnecessary risks" says Supratim Roy Chaudhury, Principal Program
Manager at Microsoft Advertising.
This agreement offers marketers further control and consistency
over the quality of media that is purchased within the Microsoft
Audience Network.
About IAS
Integral Ad Science (IAS) is the global leader in digital ad
verification, offering technologies that drive high-quality
advertising media. IAS equips advertisers and publishers with both
the insight and technology to protect their advertising investments
from fraud and unsafe environments as well as to capture consumer
attention, and drive business outcomes. Founded in 2009, IAS is
headquartered in New York with
global operations in 18 offices across 13 countries. IAS is part of
the Vista Equity Partners portfolio of software companies. For more
on how IAS is powering great impressions for top publishers and
advertisers around the world, visit integralads.com.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/ias-chosen-to-be-the-first-to-provide-brand-safety-across-the-microsoft-audience-network-301138723.html
SOURCE Integral Ad Science, Inc.