Report provides an overview of innovative and domestic
tourism initiatives driving recovery and safeguarding livelihoods
until international tourism returns
NEW YORK, Sept. 26, 2020 /PRNewswire/ -- Ahead of World
Tourism Day on September 27, global
agency FINN Partners has released a new report – Domestic Tourism –
Recovery Starts at Home. The report highlights 25 of the world's
most innovative and creative campaigns that showcase how domestic
tourism is helping destinations recover until international travel
returns.
As travel restrictions around the world remain in flux, the
impact of the global pandemic on tourism and hospitality continues
to weigh heavy. Domestic tourism is returning faster than
international tourism and is proving to be the critical lifeline
for the global travel industry's recovery.
Domestic Tourism – Recovery Starts at Home features
domestic tourism initiatives from around the globe including:
Destination New South Wales' 'Sydney Playcation' campaign,
France's #CetÉtéJeVisiteLaFrance
(this summer I am visiting France)
incentive, Hong Kong's 'Holiday at
Home' initiative, Italy's Bonus
Vacanze (Holiday Bonus), Malta's
voucher scheme and Visit England's 'We're Good To Go' industry
standard.
Given that pre-Covid, domestic tourism was already six times
larger than international tourism (UNWTO - Understanding
Domestic Tourism and Seizing its Opportunities, September 2020), destinations are doubling down
on domestic tourism campaigns that are creative and agile. This
report analyzes how destinations are inspiring a return to
travel even during this extraordinary crisis.
Debbie Flynn, Global Travel
Practice Leader, FINN Partners
commented:
"In recent months, we have been forced to reset life's
priorities. The passion to travel and explore is inherent in us all
and there is no doubt that our inner wanderlust will be what drives
us to discover overseas lands once again. In the meantime,
discovering our own countries is more important than ever for
protecting the travel industry. Domestic Tourism – Recovery
Starts at Home highlights some of these creative
campaigns, in hope that they will inspire us and shed some light on
the way forward."
For a copy of the 'Domestic Tourism – Recovery Starts at
Home' report visit:
https://www.finnpartners.com/perspectives/blog/domestic-tourism-eo-recovery-starts-at-home.html
About FINN Partners, Inc.
Founded in 2011 on the core principles of innovation and
collaborative partnership, FINN Partners has more than quadrupled
in size in eight years, becoming one of the fastest growing
independent public relations agencies in the world. The
full-service marketing and communications company's record setting
pace is a result of organic growth and integrating new companies
and new people into the FINN world through a common philosophy.
With almost 800 professionals, FINN provides clients with global
access and capabilities in the U.S., Europe, and Asia. In addition, FINN provides its clients
with access to top tier agencies around the world through its
membership in the global network PROI. Headquartered in
New York, FINN's other offices are
located in Boston, Chicago, Detroit, Hong
Kong, Fort Lauderdale,
Frankfurt, Jerusalem, London, Los
Angeles, Munich,
Nashville, Paris, Portland, San
Francisco, Seattle,
Shanghai, Singapore and Washington D.C. Find us at finnpartners.com
and follow us on Twitter and Instagram at @finnpartners.
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