Cebu Pacific will deploy the full Payment Orchestration
Platform of CellPoint, Velocity, to streamline the customer
payment experience and optimise its own payment eco-system
LONDON, Sept. 16, 2020 /PRNewswire/ -- CellPoint
Digital, a leading provider of digital commerce and payment
solutions to airlines and travel companies, has partnered with Cebu
Pacific, the largest airline in the
Philippines, to implement a cutting-edge Payment
Orchestration Platform across all its digital channels.
Cebu Pacific is one of the most successful low-cost airlines in
the world, having flown over 22 million passengers to over 60
destinations in 2019. The airline enjoys a direct relationship with
its customers: 70% of bookings are made via the carrier's direct
digital channels.
"Our customers remain at the heart of our business - as such, we
are constantly improving their customer journey with us. As we
continue transforming processes towards a frictionless experience,
implementing effective and secure online payment portals is
critical. With this new development, we look forward to providing
our passengers an omni-channel experience and the ease of one-click
payments, along with localized options in all markets," said
Candice Iyog, Vice-president for
Marketing and Customer Experience at Cebu Pacific.
CellPoint Digital's Payment Orchestration Platform, Velocity,
will enable Cebu Pacific to drastically simplify the payment
experience of its repeat customers by deploying stored cards in all
its digital channels with a single sign-on. Based on CellPoint's
experience, stored cards will generate a double-digit uplift on the
conversion rate and a payment acceptance rate far exceeding airline
industry average. Customer satisfaction and conversion will also be
boosted by pay-by-link messages that re-engage customers who leave
at check-out, and by a Multi-Currency Pricing feature that offers
international travellers the option to pay in their preferred
currency.
Velocity is PSP/acquirer agnostic and will enable Cebu Pacific
to build and orchestrate a bespoke network of acquiring banks. The
intelligent routing module will dynamically optimise the routing of
each transaction via this network, thereby maximising the
acceptance rate and lowering transaction costs.
Cebu Pacific will have the ability to fast track the launch of
new payment methods in new markets, by picking and rapidly
activating new ones from CellPoint's growing payment eco-system,
including over 40 local and global cards and over 350 alternative
payment methods.
"We are delighted to partner with one of the most successful
airlines in Asia Pacific and
support their impressive expansion and commitment to the best
digital customer experience," said Kristian
Gjerding, CEO of CellPoint Digital. "Our independent payment
platform will give Cebu the agility and control they need to
optimise further their payment strategy and drastically simplify
their customer payment experience."
For more information about CellPoint Digital's deployment for
Cebu Pacific or to interview Kristian
Gjerding, CEO of CellPoint Digital, please contact
Vanessa Horwell at
vanessa.horwell@cellpointdigital.com.
About CellPoint Digital
We make travel easierâ„¢ for
airlines, travel merchants and their customers. CellPoint Digital
is both a fintech and a traveltech company. We provide powerful
digital commerce and payment solutions that enable airlines and
other travel merchants to simplify their systems, unify their
customer experience and boost their digital
transactions across website, mobile web and mobile apps.
CellPoint Digital offer two omni-channel modular platforms.
Velocity is a unique Payment Orchestration Platform that
optimises all digital payment transactions, from cards or
alternative forms of payment, and accelerates the deployment of new
payment methods. Voyage is a Full Digital Platform that
masters the entire customer sales cycle (Promote, Sell, Pay, Serve)
and optimises end-to-end conversion rates. CellPoint Digital has
offices in Copenhagen,
Dallas, Dubai, London, Miami, Pune
and Singapore.
Visit www.cellpointdigital.com to learn more.
About Cebu Pacific
Why everyone flies
Cebu Pacific Air is one of the most successful low-cost carriers in
the world and a pioneer of the "low fare, great value" strategy.
Cebu started operations in 1996 and has since carried over
150 million passengers. Cebu is the largest carrier in the
Philippine air transportation industry, offering low-cost services
to more destinations and routes with higher flight frequency within
the Philippines than any other
airline. It began long-haul services in 2013. Cebu
currently offers flights to 37 Philippine and 26
international destinations, spanning Asia, Australia,
and the Middle East. Cebu
offers a uniquely upbeat flying experience, offering fun in the
skies with our "Fun Games" on board. Visit
https://cebupacificaircorporate.com/Pages/company-info.aspx to
learn more.
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