BARCELONA, Spain, July 16, 2020 /PRNewswire/ -- Openbravo, a
global cloud-based omnichannel platform vendor for agile and
innovative commerce, today announced a new release of the Openbravo
Store, its cloud-based multi-store management solution for
retailers, which is now available with enhanced product
capabilities and offered with a pay-per-use subscription model for
new customers globally.
With safety and protection growing to now be as important as
price, location or assortment in influencing purchasing decisions,
Openbravo Store offers retailers the possibility to enable the type
of safer and more convenient in-store experiences customers will
value, while preparing stores to become real omnichannel hubs.
On the store floor, Openbravo Store extends its stylish
mobile-enabled point of sale solution with enhanced CRM,
clienteling and loyalty management capabilities, which include easy
access to information like customer personal data, order history
and buying behavior data, and the possibility of enrolling
customers into various loyalty programs. Recommendations on
products, services and promotions for more personalized experiences
are also available.
Low-touch shopping scenarios like store and curbside pick-up
orders, drive-up orders or mobile payments have rapidly become very
relevant for physical store retailers and are facilitated by
Openbravo Store thanks, for example, to its certified connector
with Adyen. Retailers can adopt mobile POS or self-service
terminals that provide faster checkout experiences and thus reduce
waiting times, which is particularly important when stores face
occupancy limitations.
Combined with other functions such as an improved intuitive and
easy to use order preparation functionality, rich mobile-enabled
in-store inventory management and seamless integration with
Openbravo OMS, Openbravo Store ensures stores are well prepared to
act as real omnichannel hubs and to effectively support a variety
of omnichannel scenarios like BOPIS, which is fast becoming the
delivery method of choice as consumers become more familiar with
its ease and convenience.
All this is possible while gaining greater IT agility and saving
hardware costs, thanks to Openbravo's cloud-based deployment model
that dispenses with local in-store servers, since Openbravo Store
uses an offline resistant technology that ensures sales are
uninterrupted in the event of connectivity issues. The web POS
component also imposes very limited technical requirements for the
POS terminals, which opens the possibility of reusing existing
hardware or adopting new low-cost devices, thus enabling retailers
and brands to lower their initial investment.
Openbravo Store is offered both as a separate software
subscription and as part of the recently announced Openbravo
Unified Commerce Hub, which was launched together with Adyen
and is offered using a pay-per-use subscription model. This
offers better protection for retailers in case of new
lockdown periods during which their stores may have to temporarily
close again. The pay-per-use subscription model offers the
possibility to start with a reduced subscription entry point per
store and it avoids retailers having to keep paying their
subscription for Openbravo Store in case of future periods of
confinement when the activity in the stores has to be completely
stopped.
"Despite the terrible situation caused by COVID-19, in
retailing we've seen clearly how its impact has not been the same
for all brands. In fact, it's been very interesting to see how the
role that physical stores played for each retailer made all the
difference to their business. Openbravo Store equips retailers with
the right tools to evolve the role of their stores, by supporting
new shopping scenarios and preparing them for omnichannel,
while providing better financial protection for retailers in the
case of new lockdown periods thanks to new subscription options
that ensure retailers only pay for the actual use they make of our
software." said Marco de Vries,
CEO of Openbravo.
About Openbravo
Openbravo offers the cloud-based omnichannel software platform
of choice by retail and restaurant chains seeking to accelerate
innovation and omnichannel execution. Its flexible technology
allows to achieve greater agility and innovation, with lower IT
costs, for more differentiated and personalized customer
experiences across all channels, through key capabilities such as a
mobile POS, CRM & Clienteling, an OMS solution, price and
discount management, mobile inventory or connectors with solutions
such as SAP or Magento. Leading international brands such as BUT,
Decathlon, Groupe Rand, Rubaiyat, Sharaf DG and Toys "R" Us Iberia
prefer Openbravo which today counts over 18,000 back office users
and 60,000 POS. Visit www.openbravo.com to learn more.
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Contact: Xavier Places, Marketing Director, +34 607 676
568, xavier.places@openbravo.com