NEW YORK, June 30, 2020 /PRNewswire/ -- Multi-talented
artist, percussionist, producer and activist MADAME GANDHI
today releases her newest video for Visions track "Waiting
For Me" – watch here. Directed by Misha Ghose, "Waiting For Me" was conceptualized
and produced by an all-female team and features queer, trans,
female and gender non-conforming cast members and marks Madame
Gandhi's first-ever video shot in India. With its contrasting
industrial imagery and color palettes, the visual brings to life
the song's empowering message, an eco-feminist call to action that
eschews institutionalized power structures in favor of forging new
narratives of self-expression. Of the video, Madame Gandhi
explains:
"We as artists have the power to use our art to vividly
reimagine the world we wished we lived in. 'Waiting For Me' is a
song about questioning societal norms as they exist. The
video opens with the quote, 'We always assume our own
powerlessness, but never our own power.' With the interconnected
social justice movements happening around the world, we are seeing
a larger belief in the power of the collective for change. This
music video is a call to action for each of us to examine how
hierarchy, capitalism and systemic oppression serve to keep us
obedient, with little space for dialogue or critical thinking. My
hope is that this video inspires folks to ask, 'Are my behaviors
contributing to the oppression of somebody else? And what
contributes to my own oppression? What does my version of freedom
look and feel like?'"
For a full list of production credits and behind-the-scenes
commentary from Madame Gandhi on the "Waiting For Me" video, click
here.
The video for "Waiting For Me" launches the next chapter in
Madame Gandhi's already critically-acclaimed career, as she
announces her signing with Sony Music Masterworks. With an
imitable pairing of complex percussive rhythms and empowering
messages of liberation, Madame Gandhi is known for her passionately
uplifting body of musical work that continues to elevate the female
voice and redefine notions of gender, identity and politics.
Having released her first two EPs as part of an overarching
short-form album trilogy, most recently 2019's Visions,
Madame Gandhi begins her new partnership with Sony Music
Masterworks ahead of the third and final installment in the
series.
Today's news and video arrive on what has been a massive week
for Madame Gandhi, who made her NPR Tiny Desk (Home)
Concert debut this Wednesday, performing tracks from both
her Visions and Voices EPs – watch here.
Selected as 2020 TED Fellow for her commitment to creating
meaningful and positive change, Madame Gandhi will also participate
in TED2020 this summer, joining multidisciplinary individuals
across the globe for an online gathering of conversations, sessions
and performances. She returns to the TED Stage after her 2018
TED Talk about the importance of making music accessible to those
hard of hearing. The talk now has over 200k views – watch here.
Madame Gandhi also recently provided a song to the new two-part
documentary series And She Could Be Next, working in
collaboration with Gingger Shankar on a track entitled "Freedom
Cries" for the Ava DuVernay-produced
show. Out later this year, the song will be included on the
official soundtrack to the show, which chronicles the defiant
movement of women of color who are transforming American politics
from the ground up. And She Could Be Next is currently
airing on local PBS stations, streaming online at
AndSheCouldBeNext.com and on the PBS app on your smart
TV.
WATCH MADAME GANDHI'S VIDEO FOR "WAITING FOR
ME"
YOUTUBE: https://youtu.be/-bNdmBeQHI4
PHOTOS BY SAJNA SIVAN:
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ABOUT MADAME GANDHI
Kiran
Gandhi, who performs as Madame Gandhi, is an artist and
activist whose mission is to elevate and celebrate gender
liberation. She has toured as the drummer for M.I.A, Thievery
Corporation and most recently Oprah on her 2020 Vision Stadium
Tour. Gandhi holds a Bachelor's Degree in Mathematics and Gender
Studies from Georgetown and an MBA
from Harvard. In 2015, she ran the
London Marathon bleeding freely to combat period stigma around the
world, sparking a global viral conversation about how we treat
menstruation in various cultures. She has been listed as a
Forbes 30 Under 30 member and is a 2020 TED Fellow. Her
mathy percussion, uplifting music and inspiring talks have been
critically acclaimed by The New York
Times, Billboard, NPR and more. Her song
"The Future is Female" reached #8 on the Spotify Viral US Charts
following the 2017 Women's March. She has released two short-form
albums, Voices (2016) and Visions (2019), accompanied
by a series of music videos produced and concepted by women and
gender non-conforming creatives. Gandhi is currently working on her
third short-form album Vibrations. For updates and more,
visit www.madamegandhi.com.
MADAME GANDHI APPROVED IMAGE (CREDIT SAJNA SIVAN):
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CONNECT WITH MADAME GANDHI: WEBSITE | INSTAGRAM |
FACEBOOK | TWITTER | YOUTUBE
Sony Music Masterworks comprises Masterworks, Sony Classical,
Milan Records, OKeh, Portrait and
Masterworks Broadway imprints. For email updates and information
please visit www.sonymusicmasterworks.com/.
MEDIA
CONTACTS
SiouxZ | Samantha
Rosenthal – Magnum PR
Jamie Bertel | Ellie
Harrison – Sony Music Masterworks
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