NEW YORK, June 25, 2020 /PRNewswire/ -- As a small business
owner, entrepreneur or consultant being "camera ready" was never a
necessary element in your modern business tool kit - until now.
Today's virtual world requires going beyond the equipment you need
to deliver a great remote presentation. Nailing your authentic
visual storytelling is a must according to entrepreneur
Sharon Haver, the founder of
FocusOnStyle.com
As the world transitioned to working from home, remote learning,
and at home television broadcasts, we became accustomed to the
relatability of what was on-screen daily. We can all take lessons
from a supermodel as Naomi Campbell
became more approachable when she styled and shot her own magazine
cover with her iPhone.
While business reopens, the ease and familiarity of being
virtual will continue to shift the future landscape of getting you
and your business out there. Use your marketing videos and
branding photos to stand out and confidently position yourself as
the authority in your niche. As opposed to attempting to "live your
best life" on camera, you must avoid perfectionism and become the
"director" of your brand communications, as well as the relatable
yet aspirational face of your brand.
Standing out in a crowded market is Sharon's area of expertise.
Online business, personal branding and style expert, media
personality, and founder of FocusOnStyle.com since 1999, Sharon
uses her professional expertise to help you navigate the
ever-changing online world so you can grow a modern business with
authentic marketing...refined to suit your style.
"What sets you apart from anyone else is your own personality.
To stand out as a go-to authority, lead with authenticity, have the
confidence to truly be you in everything from your branding photos
and marketing videos to social media," Sharon recommends. "Not only
does authenticity elevate the know, like, and trust factor, but
it's magnetic to your clients."
Consider the following:
- First impressions are made in a snap - a recent study shows it
takes 1/10th of second for someone to form an opinion of you
online.
- Hubspot found that 54% of consumers want to see more video
content from a brand or business they support.
Showing up on camera is more important for your business than
ever before. Yet if insecurities arise and self-confidence plummets
when it comes to getting on camera, you're not alone.
Sharon's answer to on-camera insecurity? Authenticity. Being the
best at being you is what makes you un-copyable while attracting
your most aligned audience! And if you're going to take advice on
how to successfully show up on-camera, let it be from someone who
has been featured in the media over 1,000 times.
For business owners and entrepreneurs, in the age of being an
authentic superstar this may be easier said than done. To help you
get going, Sharon offers these tips to simplify the process of
creating authentic branding photos and marketing videos.
- The less "professional" and more "real" a video is the more it
converts these days as it removes the friction between you and the
viewer, thus more revenue from doing less!
- The longer it takes to get on video, the more momentum you
lose. The "same day" approach works like gangbusters to get out of
your own way and get it done.
- The setting and background of your video, along with what you
wear (and what not to wear) will complete the story of your visual
message. Make sure they are saying the right message. Aim for a
natural, yet styled setting.
- Avoid sounding salesy and scripted. Use a bulleted framework to
keep the video more conversational and allow your personality to
shine. After, you can repurpose the video into ad copy to keep your
personal brand consistent throughout.
The good news is, anyone can skip the overwhelm of getting on
camera. Creating photos and videos today is simple, as your
smartphone or webcam are both your production studio and personal
broadcasting center. Sharon has wrapped up everything you need to
magnify your video presence at VideoQuickStarter.com.
To schedule an interview with Sharon, please contact her
Communications Manager, Nicole
Dickerson, at connect@focusonstyle.com.
Contact
Sharon Haver
242449@email4pr.com
949-922-5582
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SOURCE Sharon Haver