LONDON, May 30, 2020 /PRNewswire/ -- True Royalty TV, the
London-based subscription video
on-demand service (SVOD) dubbed 'the Netflix of Royal TV' is
extending its Crowdcube fundraising campaign following exceptional
demand.
The fundraising has already doubled the initial target,
surpassing US$2m in two weeks, and is
still rising. Funds raised will be used to capitalize on momentum
over the last year and accelerate growth during 2020, by activating
new distribution channels and extending the service's international
footprint. The Crowdcube campaign follows private placements
totalling more than US$9m from US and
UK investors and media industry figures.
In the past six months True Royalty TV has doubled its paying
subscribers across the UK, Ireland, Australia, Canada, New
Zealand and in particular the US, where there is huge demand
for content about the Royal Family. It has also recorded a 40%
increase in viewing during the Covid-19 lockdown.
The British Royal Family is the world's fourth biggest brand*.
Research shows that in the US, 25m
people who stream television have actively stated an interest in
watching more content about them. True Royalty has formed sought
after partnerships with the US's leading TV platforms including
Comcast, Cox, Dish and Roku, and will be actively marketing the
channel to these subscribers and more across over 50m homes.
"True Royalty is a great British business success story, rapidly
increasing our subscribers and signing partnership deals giving us
front and centre placement on the US's biggest TV platforms, with
seamless access to more than 50m
households," said Gregor Angus, CEO
and Co-founder, True Royalty TV. "While there is a surge in viewing
currently during lockdown, more importantly, we see huge potential
for long-term growth by capitalizing on the global demand for
programming about the British Royal Family as well as ongoing
structural changes in the way viewers consume TV content."
(*after Apple, Amazon, Google, Brand Finance 2017)
For eligible investors see the company's presentation on
Crowdcube (capital at risk)
About True Royalty
True Royalty was co-founded by Gregor
Angus (CEO), Nick Bullen, and
Edward Mason as the world's first
and only subscription video on demand service dedicated to
providing fans with a wide selection of high-quality Royal
programming. For more information
visit www.trueroyalty.tv
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SOURCE True Royalty TV