SCOTTSDALE, Ariz., May 28, 2020 /PRNewswire/ -- Today Medicx Media
Solutions (https://medicxmedia.com/), the leading analytics driven
healthcare marketing solutions company, announced its upgraded
capabilities to target healthcare practitioners (HCPs) at home or
at work. This upgraded offering will allow life sciences and health
brands to reach HCPs more effectively.
To learn more about Medicx Media Solutions, visit:
https://medicxmedia.com/about/
Medicx's offering provides clients with an extended reach of
over 1.4M HCPs across 43 specialties.
Medicx can target the HCPs that are most important to a brand –
those on their target list. Leveraging their unique data assets,
Medicx can also develop or supplement a brands' list with other
highly relevant HCPs, such as those diagnosing their condition or
those in relevant specialties.
Medicx's push to upgrade their offering comes during a time
where virtual communication is higher than ever. For example, a
brand could reach specialist HCPs with a high volume of
telemedicine visits and deliver its message to this relevant and
engaged group.
"COVID-19 has made it challenging for brands to get their
message directly to their HCPs. Although many states are now
allowing for elective procedures, sales reps won't likely be able
to visit physician offices any time soon. The new Medicx solution
will give brands the ability to get their brand messages to
relevant HCPs at work and at home," said Eric Trepanier, EVP and GM of Medicx Media
Solutions.
Along with the updated audience segmentation, Medicx has
redeveloped its targeting approach, offering clients the ability to
deliver their message to HCPs across multiple channels, including
digital and email.
About Medicx Media Solutions
Medicx Media Solutions (https://medicxmedia.com/) provides
neighborhood-level prevalence benchmarks and other insights using
analytics around real-world health data and self-reported consumer
data to improve intelligence and performance for life sciences and
health companies in the U.S. Medicx ensures patient privacy
protections through a risk re-identification determination
assessment (RRID) that is performed pursuant to the HIPAA Privacy
Rule Expert Determination standard to determine that, in the given
data use and disclosure context, there is little to no risk of
re-identification of an individual from the data. Through its
proprietary geography-based and patented segmentation methodology,
Medicx benchmarks nearly 35MM neighborhoods across the U.S. by
analyzing large volumes of real-world data. The outcome is an
unmatched method of locating and engaging the right audiences in a
privacy-safe manner and the delivery of strong audience quality and
return on investment (ROI).
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SOURCE Medicx Media Solutions