HONG KONG and LOS ANGELES, May 27,
2020 /PRNewswire/ -- In celebration of National Ketchup Day
(June 5), Instagram's most followed
tech accessory account, CASETiFY, and the World's Favorite Ketchup,
HEINZ, are teaming up to give fans the most delicious collection of
accessories yet. The HEINZ x CASETiFY collection will be available
to shop (and enjoy!) around the world starting June 5.
The HEINZ x CASETiFY collection features new cases inspired by
the timeless ketchup brand the world has come to know and love for
over 150 years, including a nod to the iconic HEINZ bottle that's
become a classic staple on tables everywhere. The collection
features a range of accessories for iPhone, AirPods, Apple Watches,
iPads, Macbooks and more, starting at $25
USD. As the first-ever custom HEINZ collection, shoppers
will be invited to personalize two different designs in the
CASETiFY Custom Studio, taking their monograms and monikers to
premium quality cases.
The highly anticipated collection joins the ranks of CASETiFY's
notable creative program, CASETiFY Co-Lab. Known for introducing
limited edition collections that sell out within hours, HEINZ x
CASETiFY will be made available to shop worldwide, shipping to over
180 countries.
"HEINZ Ketchup is beloved by fans around the world, from tattoos
of our glass bottle to secret safety stashes of packets," said
Dalia Adler, US HEINZ brand lead.
"We can't think of a better way to celebrate National Ketchup Day
than to bring HEINZ ketchup-obsessed fans a way to make their
phones and laptops just as delicious as their fries."
New to the CASETiFY lineup, the collaboration welcomes the first
Quilted Puffy Case, a fun accessory inspired by the experience of
squeezing a HEINZ single serve ketchup packet onto one's favorite
food. Products in the lineup will also include designer prints on
CASETiFY's best-selling styles, novel ketchup and fries Floaty
Cases, HEINZ x CASETiFY UV Sanitizers, and the recently introduced
2-in-1 Grip Stand.
"We have a thing for perfect pairings, and our HEINZ collection
makes for the most delicious way to dress your tech," said
Wes Ng, CASETiFY CEO and Co-founder.
"We're pulling out all the stops to introduce a global collection
that not only protects your phone, but also makes the ultimate
statement in HEINZ fashion."
CASETiFY worked with Brand Central, Kraft Heinz's outbound
licensing agency, and Kraft Heinz to bring the HEINZ tech
accessories collection to life. This licensing collaboration is the
first to go live as part of Kraft Heinz Company's larger outbound
licensing strategy announced in 2019.
For more information on the HEINZ x CASETiFY collaboration, and
to join the waitlist granting early access to the collection on
release day, visit www.CASETiFY.com/Heinz. Make sure to also
stay tuned to @CASETiFY on social, as well as @Heinz_Ketchup on
Twitter and @Heinz on Facebook and Instagram for the latest news
about the flavorful special edition collection.
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ABOUT
CASETiFY
Founded in 2011, CASETiFY is recognized as the first and largest
global platform for custom tech accessories. The leading Gen Z
casemaker not only delivers high quality products to millions of
customers around the world, but every case is inspected top to
bottom for a stylishly slim, drop-proof accessory. Fans of the
brand often look to CASETiFY for special edition collaborations
with top creatives and talents across industries. Members of the
CASETiFY Co-Lab program include Moncler Genius, Vetements, DHL,
Coca-Cola, The Pokémon Company, streetwear label BAPE, and global
K-Pop group BTS. For more information on CASETiFY, its stores,
partners and products, visit www.CASETiFY.com.
CASETiFY Contact
Jenny Seltzer
Global PR
Jenny.Seltzer@casetify.com
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world's most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is
To Be the Best Food Company, Growing a Better World. We are
one of the largest global food and beverage companies, with 2019
net sales of approximately $25
billion. Our portfolio is a diverse mix of iconic and
emerging brands. As the guardians of these brands and the creators
of innovative new products, we are dedicated to the sustainable
health of our people and our planet. To learn more,
visit https://www.kraftheinzcompany.com/ or follow us on
LinkedIn and Twitter.
Kraft Heinz Contacts
Lynne Galia
Kraft Heinz
Lynne.Galia@kraftheinz.com
Jenna Perlman
ICF Next
Jenna.Perlman@icfnext.com
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SOURCE CASETiFY