LARGO, Fla., May 22, 2020 /PRNewswire-PRWeb/ -- Matt Birk,
recently appointed as The Commissioner of Sports at React, LLC,
took to the airwaves of KFAN FM 100.3 Minneapolis/St. Paul this
morning, to make a bold prediction: the on-time start of the 2020
NFL Season.
Birk was emphatic during the live on-camera interview. "I
declare, as the Commissioner of Sports, that there will be football
this fall… September 10, 2020. I one hundred percent guarantee that
there will be football."
Despite the questions raised about COVID-19's impact on live
sports around the world, The Commissioner cited several reasons for
making the bold prediction, including his insights as a former NFL
player himself. "There's more risk on any given play, for them,
physically, than being affected by this virus… They're not into
surgical masks, they're into face masks… They are football players.
Football is not a job… this is what they were made to do." Birk
also noted that the relatively short career of NFL players insures
most players will not elect to sit out a season during their prime
earning years: "They don't have guaranteed contracts… they're not
getting paid if they don't play."
Birk's comments can be heard here.
In addition to his proclamation about football's start, Birk
provided good news for enthusiasts of the sport: "Fans will be in
the game this year. For the first time ever, fans will be able to
play along in the game." Birk went on to formally announce the
launch and release of the Super Squares® Game Show App.
The Commissioner shared with listeners details of the beta
release of Super Squares® Classics, available by invitation to
media, sports, brands and agencies, in sync to the Monday Night
Football® game being broadcast on May 25th on ESPN. The re-airing
of a 2015 regular season game between the Pittsburgh Steelers and
San Diego Chargers will provide an opportunity for insiders and
fans alike to experience the first ever sync-to-replay game second
screen experience.
Prizes for the beta game will feature ten autographed "The
Commissioner" Collectors' Edition footballs, with the Grand Prize
Winner receiving The Commissioner Gift Pack. On the day of the
event, React team members including Birk, Chief Content Officer Tim
Sabean, and React CEO Frank Maggio, will be made available for
on-air radio and TV interviews, with additional prizes being
awarded to live listeners who play Super Squares® Classics later
that evening.
The May 25th Super Squares® Classics beta event will also
provide fans with exposure to some of the more creative advertising
being talked about on the Internet. As with all Super Squares®
games, in-app ads are presented as content, with ad-based quiz
questions each quarter providing important game show points to
players, when answered correctly. Fans will award from 1 to 3 stars
for every ad played in the app, providing React and participating
brands and agencies with census-level fan sentiment measurement.
"React is all about giving fans the best seat in the house, and a
platform to cheer, play, and be heard," adds React CEO and Founder
Frank Maggio. "Every player votes on every ad, so by the end of the
football game, we will KNOW which ads work better, and which ads
are fan favorites." Concludes Maggio, "Fans are the energy of
sports, and Brands are the benefactors. React is committed to
giving fans and brands the respect they deserve."
About React
Founded by adtech and media measurement maverick Frank Maggio,
React LLC is an experiential advertising technology and
entertainment company that thinks of "advertising as a sport™." By
adrenalizing advertising™, React excites audiences with rewarding,
branded two-screen experiences during the most viewed and attended
sporting and media events in the world. The company's commitment to
"respect, protect, and reward attention" honors user privacy by
never selling or sharing personally identifiable information.
Details about React can be found at http://www.react.net, and Super
Squares® details are available at http://www.SuperSquares.com.
SOURCE React LLC