BOSTON, March 31, 2020 /PRNewswire/ -- American Rhino, a
Boston based ethically conscious
fashion retailer who supports African wildlife conservation,
announced a plan to donate approximately 1,000 Kikoy cotton masks
to Boston's Massachusetts General
Hospital. The masks are made by their Kenyan team to support the
personal protective equipment shortages. They also offer free
fabric available on https://bit.ly/maskproject for people to order
for sewing more masks, which they hope will result in local
donations to healthcare workers around the country.
"We know there is a critical need for masks right now and we
want to do our part to help. We are repurposing our fabric in
Kenya for making masks. The first
1,000 will arrive this week to support our community here. The team
in Kenya is now arranging to make
an equal number of masks for use in Kenya. We are also shipping over 1,500 yards
of fabric to donate for anyone in the U.S. to sew masks for their
local healthcare workers. Our goal is to help in any way we can,"
Chris Welles, American Rhino
Founder.
American Rhino will work with Boston's Mass General Hospital to supply
reusable Kikoy masks to their staff and is ramping up production in
Kenya to produce more. There is no
cost to the masks or fabric and Welles hopes more people will
participate. You can also request fabric on their social channels:
Instagram @american_rhino, Facebook @AmericanRhino,Twitter
@American_rhino or emailing them at masks@americanrhino.com.
"We believe the relationship between wildlife conservation and
supporting our community is intrinsically tied together. Our Kenyan
team makes masks for themselves and their families daily from the
extra fabric prior to working on our apparel and products. They
want to support the crisis here, particularly the shortage of masks
for frontline healthcare providers. It's humbling to see the values
we work so hard to support in our business daily put into motion by
our Kenyan family. This pandemic also affects them and puts
enormous pressure on wildlife conservation because the economic
impact results in people turning to poaching and grazing livestock
on reserve lands. That's why we continue our mission there," Welles
added.
About American Rhino
American Rhino is a Boston based fashion apparel brand established
by Chris Welles in 2016 to
participate in on-the-ground conservation efforts to protect
critically endangered and threatened African wildlife. American
Rhino is known for producing premium African sourced and produced
apparel, footwear and accessories. The brand donates 10% of all
proceeds to the American Rhino Foundation, over 95% of which funds
the conservation efforts. Learn more at
https://americanrhino.com/pages/our-story
CONTACT:
Kat Smith
American Rhino
(949) 350-6809
kat@bestkeptsocial.com
www.americanrhino.com
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SOURCE American Rhino