NEW YORK, March 26, 2020 /PRNewswire/ -- The global Brand Safety Summit Series, produced by The 614 Group, announced today that it will add a virtual dimension to its 2020 lineup of events, with live, in-person activations to follow in Singapore, London, and New York City, in an appropriate time frame later this year when the present health crisis permits. This new addition of Live Virtual Summits will enable the global community of brand safety leaders to continue learning, interacting, and educating from home with an eye toward more in-person events in the future.
"The present pandemic demands that we adapt how we meet -- but it doesn't diminish why we meet," said Rob Rasko, CEO of The 614 Group and President of the Brand Safety Series. "This new strategy allows the ever-growing, ever-more global community of digital executives committed to brand safety solutions to come together. I am truly humbled by the support and trust we have been given. It emphasizes the community's attention to driving awareness and sharing solutions around them, which remain as important as ever, for brands, publishers, tech companies, and consumers."
Each event in the Brand Safety Series serves as a platform for discussions on the implications of brand safety in local markets that then ladder up to the concerns and solutions of the global community that the Series draws together.
"The safety of our community is a top priority," said Amanda Forgione, VP, Marketing, The 614 Group. "All of our event partners agreed that it made sense to shift our annual lineup of Brand Safety Series events to a virtual format for the time being. We look forward to working with our partners to bring our community together in this new, virtual format as a way to learn and stay connected."
"It's more important than ever that we continue to ensure clients are safely investing in online advertising. Digital brand safety is a universal mission and our partnership with the Brand Safety Summit Series gives us the platform to educate our clients and teams about the most cutting-edge brand safety best practices. The Series' addition of this virtual element means we now have additional opportunities to lead important industry discussions around brand safety, especially at this unprecedented time."
John Montgomery, Global Head of Brand Safety, GroupM
"The Brand Safety Summit Series brings decision makers and leaders from across the digital ecosystem together in a unique way to tackle key challenges facing our industry. Despite the difficult environment we are all faced with right now in our personal and professional lives, it is crucial that we find alternative paths forward and continue to collaborate and share best practices. The new virtual format supports these discussions and allows us to continue to align on definitions and tools to move the industry forward."
David Murnick EVP Digital Operations & Brand Safety, Dentsu Aegis Network US
"We're operating in a completely different way as a result of the current health crisis. We'll continue to work with the industry to discuss top of mind concerns for advertisers and ways to better address them, including 614 Group's virtual Brand Safety Summit Series."
Erik Geisler, Director of North American Agency Partnerships, Facebook
Other event partners who have voiced their support of these efforts include:
- Jennifer Chase, VP, Digital Sales & Solutions, Commercial Group, MediaCorp
- Michael Zacharski, CEO, EMX
- Mike Zaneis, CEO, TAG and Co-Founder, Brand Safety Institute
- Jed Hartman, Chief Commercial Officer, Channel Factory
- Dan Hughes, Chief Data Officer, APAC, Middle East, and Africa, Publicis Groupe
- Yale Cohen, EVP, Digital Investment and Standards, Publicis Media Exchange (PMX)
To read the full version of the press release, please click here: https://brandsafetysummit.com/news/
For more information on what a Live Virtual Brand Safety Summit is, please click here: https://brandsafetysummit.com/virtual-summit-faq/
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SOURCE The 614 Group