SAN FRANCISCO, March 26, 2020 /PRNewswire/ -- Today, iconic
San Francisco restaurant
Samovar announced a new business line in response to the
impact of COVID-19 on residents: a subscription meal plan of
homemade "family-style" dishes and provisions for delivery or
pickup. With millions of Californians now largely confined to their
homes, the subscription-based service fulfills consumers' need for
healthy, comforting, and convenient meals to nourish their family
during these extraordinary times. Menus vary according to market
availability and all meals feature Samovar's favorite farmers and
purveyors along with their artisan organic teas as well as add-ons
like milk, coffee, farmer's market produce, eggs, cheese, beer and
wine. More household and grocery provisions will be added in the
near future.
"I opened Samovar almost 20 years ago to bring people together
over healthy food and tea. Our cafes have been places of intimacy,
connection and eating well. Now that people can't come to us, we're
bringing Samovar to them—in the comfort and safety of their
own homes. Our team has risen to the occasion, keeping up with the
latest CDC guidelines, retooling operations for online ordering,
touchless curbside pickup and contactless delivery. We're ready to
bring our classic menu to guests throughout San Francisco," said Jesse Jacobs.
This development marks a remarkable evolution for Samovar in a
short period of time. Just over a week ago, founder,
Jesse Jacobs felt he had no choice
but to lay off all 70 of his employees and close up shop. The
shelter in place directive seemed to spell certain financial ruin
for the company that Jesse, and his brother Josh, have operated
since 2002. After a sleepless night and a fine parsing of the
shelter in place mandate, Jacobs recognized that Samovar could
provide "essential business" services to the community. The next
day, he mobilized his team and reopened for touchless curbside
pickup and contactless delivery, in accordance with guidelines from
the Centers for Disease Control and Prevention. Samovar's online
store, meanwhile, remained open for individual and wholesale orders
of teas and provisions.
Samovar's innovation and adaptability not only keeps the small
business afloat to support its local workforce, it also helps
address the demand generated by millions of Bay Area residents now
facing diminished grocery and restaurant options. It is estimated
that with the closing of so many Bay Area cafes and restaurants
there may be a shortfall of quality food outlets. Grocery lines are
long, and popular items are often out of stock. In addition,
customers are beginning to realize that if they are healthy after
the fourteen day quarantine, they prefer to limit their exposure to
the coronavirus. Why risk walking the aisles of a grocery store
when they can get quality products delivered directly to their home
or easy curbside pickup? Jacobs believes more and more people will
be looking for subscription meal plans like Samovar's to help feed
their families and keep their pantries stocked.
To further help the community, Samovar is offering a free cup of
tea at all locations, as well as a special discount for the
COVID-19 relief workers, including city and state government
employees and health care professionals.
More information can be found at www.samovarlife.com.
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SOURCE Samovar Tea