CHICAGO, Feb. 14, 2020 /PRNewswire/ -- LotLinx, the auto
industry's leading VIN Demand Platform™, announced today the
expansion of their proprietary /AI/ product suite, LotLinx TURN™,
with the release of LotLinx /AI/50. This streamlined new product
allows dealers to solve inventory challenges, maximize profit
margins, and accelerate sales pace by applying low-funnel shopper
demand to campaigns of 50 strategically chosen VINs.
After several years of building one of the largest databases in
the industry, LotLinx has found the right combination of market,
dealership, and VDP data to give the most accurate look into the
probability of a vehicle to sell. This holistic view of a dealer's
lot can prevent thousands of dollars in misplaced marketing
spend.
"Dealers are wasting advertising in the marketplace. Sure, it's
driving a bunch of traffic, but if you look at it, it's driving
traffic to the cars they are going to sell anyways," explains
Len Short, LotLinx Chairman and CEO.
"This is a treadmill that dealers are on. They need better tools.
They've never had the ability to flex and manage demand to the
specific units they have to sell. That's what /AI/50 allows - The
ability to aim."
/AI/50 is a seamless addition to LotLinx TURN™, a platform that
sends incremental, highly-engaged shoppers directly to dealership
VDPs based on market demand and current inventory objectives. The
TURN™ platform provides valuable metrics on VDP engagements,
marketing spend, sold VINs, shoppers targeted, and more.
/AI/50 puts the machine in the driver's seat by allowing
artificial intelligence to select a dealership's top 50 VINs in
need of marketing exposure. A complete and total lot analysis along
with real-time market trends teaches the machine which VINs are on
the right track to sell, and which VINs could benefit from a
specialized strategy. Dealers can enjoy the benefits of
understanding which VINs are in demand, and marketing those cars
directly to the shoppers who want to buy them.
Dealers fear not: /AI/50 campaigns are entirely customizable.
Dealers can choose their preferred level of involvement, whether
that be sitting back and allowing the machine to choose all 50
VINs, or hand-selecting individual VINs alongside their dedicated
strategist.
Key Features of /AI/50:
- Let the machine do the
heavy-lifting - Customize your inventory strategy and sales
priorities and let /AI/ do the rest.
- Get an expert's opinion - Work with your dedicated LotLinx
strategist to evaluate your lot and the /AI/-chosen VINs.
- Achieve the best results for your spend - Properly allocate
your exposure to the VINs you most need to sell to boost gross
margin.
This announcement marks another significant milestone for
LotLinx, which recently earned two additional Automotive Website
Awards (AWA), including one for its TURN™ platform. LotLinx will
also be exhibiting at Booth #3394C at the NADA 2020 exposition. The
LotLinx platform currently helps improve inventory turn and
profitability for dealers like Smart Motors Toyota, Fremont Motor
Company, and Florida Fine Cars. For more information, download
their latest White Paper, The Omni-Channel Power of LotLinx
/AI/.
About LotLinx:
LotLinx is the automotive industry leader in VIN demand /AI/
technologies. Founded in 2012 and based out of Chicago, IL LotLinx provides a VIN Demand
Platform™ that enables precision retailing via patented data
science and /AI/ technologies. The company has been awarded the No.
1 spot on Crain's Chicago Business' 2018 Fast 50 list, annual
recognition on the Auto Remarketing Power 300 list, several
Automotive Website Awards (AWAs), and a spot on 2019's Most
Promising Automotive Technology Solutions list by CIO Review.
LotLinx is committed to providing unparalleled technology to the
direct benefit of the dealerships they serve. To learn more about
LotLinx, please visit www.lotlinx.com.
Media Contacts:
Mary McDonnell
312.985.0304
marketing@lotlinx.com
200 W Madison Street, Chicago, IL
60606
View original content to download
multimedia:http://www.prnewswire.com/news-releases/lotlinx-expands-proprietary-ai-product-suite-with-release-of-ai50-301005338.html
SOURCE LotLinx