NEW YORK, Feb. 14, 2020 /PRNewswire/ -- New York. The city of wild dreams and infinite
energy where genre-bending pop star Halsey harnessed her creativity
and personal style to propel her career. Last season, the global
artist and powerhouse celebrated DKNY's 30th anniversary with a
buzzing collaboration that, like New
York, was multi-dimensional, energetic, and unexpected.
For Spring 2020, Halsey launches a new chapter in her DKNY
story. New York is more than a
city for her, it is the forefront of her career. It is her
invisible partner who challenged, inspired and pushed her to
achieve the absolute most. New
York has an irresistible calling letting all who embrace it
seize opportunity and be who they want to be.
"Life is confusing when you're young and figuring it all out.
The only thing that could pacify the hunger and bewilderment of my
adolescence was finding my calling. The "thing" that makes me wake
up everyday determined to evolve into a better version of myself
than I was yesterday. I partnered with DKNY to reminisce on my days
in New York when I first began
songwriting and performing. For all of its success and excitement
and the terrifying days in-between where I wondered if this path
was truly mine to call my own. What's your calling?" -Halsey
Shot, styled, and filmed by the all female team of Zoey Grossman, Zoe
Costello, and Nathalie Canguilhem, the campaign exudes a
fresh urban attitude that builds on iconic DKNY styles. Multimedia
artist and model David Alexander
Flinn joins the campaign in sleek, sporty day-to-night
pieces – the ultimate New York
uniform. Fueled by the city's bustling rhythm and vibrant attitude,
the Spring 2020 #DKNYCALLING collection offers wear-everywhere,
elevated essentials perfect for the season.
Minimalist, fluid lines pair with razor-cut fits for the
ultimate urban wardrobe combining uptown elegance and downtown
edge. Classic trench coats and leather jackets are defined by clean
whites, bursts of citrus, and flashes of neon. For men, neutral
tailored suits and relaxed knits contrast with camo prints and
sunny yellows. The collection embodies Halsey's and Flinn's
rebellious, youthful style.
The campaign, infused with blue tones and dramatic washes of
purple and pink, uses the New York
City subway, the beating heart of the city, as a backdrop.
The dream-like hues of the campaign undoubtedly pay homage to
New York City's alluring drive to
dream big and change the world.
Everyone can be a part of the campaign using new DKNY branded
filters that transport users to iconic Times Square to try on their
favorite spring collection styles. Halsey's voice declaring
'New York calling' alongside her
own hit 'Graveyard' is a soundtrack that resonates throughout the
season and allows users to be a part of her personal dialogue with
New York City.
The campaign will culminate in a worldwide movement for all
dreamers to share their calling in DKNY-branded phone booths in
major cities globally - New York
and London – beginning in March.
Participants will be able to physically pick up the phone in each
phone booth to enter for a chance to win special prizes tied to
their respective city.
Find your calling, make your mark. #DKNYCALLING.
DKNY Spring 2020 launches February
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