CHICAGO, Feb. 14, 2020 /PRNewswire/ -- The Mom
Project, the leading career destination connecting moms with
world-class companies, has announced the addition of Serena Williams as a strategic advisor to the
company. Williams joins the rapidly growing platform at a critical
growth juncture: The Mom Project now serves a thriving community of
200,000+ professionals, while connecting them to over $50M in economic opportunity since its inception
in 2016. Serena will work with the tech startup to drive toward a
future where women don't have to choose between their
families and successful careers.
As a first order of business, Williams has an urgent appeal for
"I'm calling on CEOs, Heads of People
and Business Leaders big and small. It doesn't matter
whether you're a team of 1 or 100,000; if
you're hiring, are you considering hiring moms?
Together, we can influence how work gets done and build a better
workplace for the future."
Already answering the call today through partnerships with The
Mom Project to hire and retain more women are world-class
organizations across a range of sectors including: Facebook, Nike,
Invesco, Etsy, JLL, Gap, Delta, Uber, Twitter, Apple and
Georgia Pacific, among many
More commitment is needed at the company and policy level to
drive positive change for working parents and caregivers in the
workplace. The economic potential in solving this problem is
immense; The United States could
add up to $4.3 trillion in annual GDP
in 2025 if women attain full gender equality, according to a recent
McKinsey & Company report. The Mom Project's
continued momentum with Serena's involvement coupled
with escalating commitment from companies across the United States will fundamentally impact
the future of work.
"It is a dream to welcome Serena to our team; she
is truly the embodiment of The Mom Project's mission
and what we aspire to. Serena is a role model to so many moms,
reminding us that when we recognize our own strength -- we are
unstoppable. By joining forces, we will be able to accelerate
change for moms in America and champion the support needed in the
workplace and through public policy to ensure they can thrive,"
said Allison Robinson, CEO and
Founder of The Mom Project.
By the Numbers:
- According to the Center for American Progress, 41 percent of
mothers were the sole or primary breadwinners for their families,
earning at least half of their total household income. This
includes single working mothers and married mothers who out-earn
- Despite increased family financial responsibility and
significant educational gains, 43 percent of women still
choose to leave the workforce after becoming mothers with most of
the gap in female workforce participation attributable to
motherhood and time away from the paid workforce for caregiving
- The economic potential in solving this problem is immense;
The United States could add up to
$4.3 trillion in annual GDP in 2025
if women attain full gender equality, according to a recent
McKinsey & Company report.
ABOUT THE MOM PROJECT
The Mom Project is the leading career destination for moms. With a
community of over 200,000 talented professionals and more than
2,000 companies, The Mom Project is committed to building a better
workplace for mothers and the businesses they support by harnessing
the often overlooked intellectual workplace power of moms. The
Chicago-based company was founded
in 2016 by Allison Robinson, who
serves as CEO, and has raised $11M in
funding to date, including a Series A of $8M led by Grotech Ventures, Initialized Capital
and Aspect Ventures, along with previous backers, Atlanta Seed
Company, Engage Ventures, OCA Ventures, BBG Ventures, IrishAngels
and Wintrust Financial. In 2019, to further demonstrate the
significant business impact of a more inclusive workforce, the
company launched MP Labs, its research and insights division that
works with companies to build a better workplace from within.
For more information, visit www.themomproject.com.
SOURCE The Mom Project