DEERFIELD BEACH, Fla.,
Feb. 14, 2020 /PRNewswire-PRWeb/ --
The Wise Marketer Group, publisher of TheWiseMarketer.com and
operator of The Loyalty Academy, have announced a new strategic
partnership with the Irish Loyalty Awards to deliver loyalty
education and training services to a pan-European audience.
The partnership begins with a featured presentation on The Six
Competencies of Loyalty Marketing at the 2nd Annual Irish Loyalty
Summit event in Dublin on
March 12, 2020. Mike Capizzi, Dean of the Loyalty Academy, will
lead the discussion and present a proprietary framework for
evaluating what it takes to be great as a loyalty marketer. The
awards gala will follow that evening with winners announced in
multiple categories celebrating the best loyalty programs in
Ireland. Information about the
event and registration can be found at Irish Loyalty Awards. The
Wise Marketer will serve as a media sponsor for the event.
The partnership has also announced a complete certification
workshop for loyalty marketing professionals throughout the region.
The 2-day workshop will also be held in Dublin in September
2020 and participants will be able to earn the credentials
of Certified Loyalty Marketing Professional™ (CLMP) as sanctioned
by the Board of Regents for the Loyalty Academy. Details will be
announced at the March Summit in Dublin.
Meeting the demand for training and professional growth among
data-driven, customer-centric marketers around the world, the
Loyalty Academy has conducted seminars and/or full certification
workshops in 5 countries to date: Australia, New
Zealand, Canada,
Brazil, and the US. Ireland marks the first time the educational
offerings of the Loyalty Academy have been brought to the Euro
Zone. Invitations will be sent to loyalty professionals throughout
Ireland, the UK and Europe. The CLMP workshop has helped ground
hundreds of marketers in the concepts, best practices, and tools
needed to successfully compete in the growing Customer Engagement
and Loyalty industry.
The Dublin workshop will also
be led by Capizzi, a long-time activist for the European Loyalty
marketplace. "As Customer Centric marketing continues to grow in
importance on the world stage, the demand for professional training
is increasing," commented Capizzi. "A new generation of marketing
professionals are entering the work-place and are finding that CLMP
certification can jump-start their career path with customer-facing
brands. At the same time, highly experienced practitioners are
seeking education on the latest trends and channels to connect with
their customers. The Loyalty Academy certification programs and
online courseware are designed to meet the collective needs of the
Marketing professional to compete successfully in a dynamic
business environment."
CLMP certification can also be earned one course at a time
through online learning. The full curriculum consisting of 15
courses has been completed by 152 professionals globally across 17
countries.
Irish Loyalty Awards Co-Founders, Eileen
McGuinnes and Marian Kelly,
were responsible for putting the partnership together based upon
the needs of the Irish and European loyalty communities. "We have
been including educational seminars and thought leadership
discussions for all attendees at the Irish Loyalty Summit the past
few years," said McGuinnes/Kelly, "and training services are a
natural extension of our offering. By partnership with the Loyalty
Academy we can deliver a best-in-class program that can work across
Europe and can be customized based
upon our own expertise in the loyalty industry."
Sponsorship opportunities are available for both the Awards
event and the Certification workshop. Interested parties should
contact support@thewisemarketer.com for details and/or subscribe to
The Wise Marketer's newsletter to stay up-to-date with other
upcoming events and critical coverage of the loyalty marketing,
customer engagement, and data-driven marketing industry.
About the Wise Marketer Group
The Wise Marketer Group delivers timely and unbiased publishing,
research, and educational products to a global audience of
marketing professionals. The Wise Marketer Group publishes
TheWiseMarketer.com, the most widely read news source for Customer
and Loyalty marketing in the world, with a 15-year history serving
the global loyalty marketing industry. The Wise Marketer also
publishes The Loyalty Guide™ and operates the Loyalty Academy™, the
first industry professional certification program, offering the
designation of Certified Loyalty Marketing Professional™ (CLMP) to
those completing the curriculum.
For details, visit https://thewisemarketer.com/ and
https://loyaltyacademy.org/.
About Irish Loyalty Awards
The Irish Loyalty Awards provide a recognition and networking
platform to bring together the loyalty industry key players in
Ireland. The objective of the
awards is to be the premier platform for awarding excellence and
achievement in loyalty for Irish companies. The awards recognise
brands that are building lasting and profitable relationships with
customers within Ireland and
abroad across every sector. The Irish loyalty awards targets the
loyalty industry across all sectors, providing our entrants with a
prestigious opportunity in the loyalty field to raise their profile
and be recognized as a leader and innovator in their sector.
For details, visit https://irishloyaltyawards.ie/
SOURCE Wise Marketer Group