LONDON, Jan. 14, 2020 /PRNewswire/ -- The aim of the Good
Practice Principles is to enhance transparency in the UK digital
display advertising market, ultimately giving brands greater
confidence that their advertising will reach the right audience and
will not be associated with content that could jeopardise brand
reputation.
ADYOULIKE is the leading global in-feed native advertising
platform. Launched in 2011, it is a pioneer in native technology
and creating advertising experiences for users that mirror the
websites they are visiting. Using its own native supply-side
platform (SSP) and native technology platform, the company enables
brands to scale native advertising campaigns across premium
publishers.
In 2019, ADYOULIKE launched Native Stories, offering an
immersive format that combines the best social experience of social
media stories formats and the quality publisher environment of the
ADYOULIKE unified network on the Open Web.
As a JICWEBS approved auditor, ABC supplies the online media
industry with a trusted and robust currency on which media space
can be bought and sold. For more information on ABC's audit
services please go to:
www.abc.org.uk/audit-services#brandsafety
Dale Lovell, UK Managing Director
and Co-Founder, comments;
"We are proud to be JICWEBS verified once again for 2020,
reinforcing our commitment to improving standards across the
industry.
ADYOULIKE has set out to deliver non-intrusive seamless, infeed
advertising in a transparent marketplace at programmatic scale.
With a fast-changing digital landscape, it's important that
advertisers have a standard they can trust when verifying ad
partners, which JICWEBS provides."
Simon Redlich, Chief Executive at
ABC, said: "We are delighted to have audited ADYOULIKE to the
JICWEBS Digital Trading Standards Group (DTSG) Good Practice
Principles. Our auditing services give the industry confidence
about compliance with JICWEBS industry-agreed standards, raising
the bar in the important area of brand safety."
About ADYOULIKE
ADYOULIKE (www.adyoulike.com) is the leading global in-feed
native advertising platform. Launched in 2011, it is a pioneer in
native technology and creating advertising experiences for users
that mirror the websites they are visiting. Using its own native
supply-side platform (SSP) and native technology platform, the
company enables brands to scale native advertising campaigns across
premium publishers, while publishers benefit from access to
ADYOULIKE's marketplace. Main ADYOULIKE offices are: London, Paris & New York.
About ABC
ABC is a leading industry-owned auditor for media products and
services, with specialist skills in digital ad trading.
Through our experienced teams we provide an independent service,
checking compliance across a range of media standards. Our rigorous
auditing of multiple business types underpins the work of other
Standards setters such as BARB, JICWEBS and TAG.
Our logo stands for quality and trust in media, empowering our
£22bn industry to trade with confidence. For more information
please visit www.abc.org.uk
For press enquiries, please contact Richard Edwards on 01442-200971 or
abcpressoffice@nativethinking.co.uk
About JICWEBS
JICWEBS is the UK's Joint Industry Committee for Web Standards
and is made up of the following trade bodies: Association of Online
Publishers (AOP), Internet Advertising Bureau (IAB) UK, News Media Association, ISBA – the
voice of British advertisers – and the Institute of Practitioners
in Advertising (IPA).
For more information please visit www.jicwebs.org
About the Digital Trading Standards Group (DTSG)
The DTSG comprises representatives from the following sectors of
the digital display trading ecosystem: advertisers, agencies,
agency trading desks (ATDs), demand side platforms (DSPs),
advertising networks, sales houses, advertising exchanges, supply
side platforms (SSPs) and publishers.
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SOURCE ADYOULIKE