NEW YORK, Nov. 22, 2019 /PRNewswire/ -- Champs Sports
announces the launch of its seasonal "Refresh Your Game" campaign
with Nike. This iteration of the ongoing content series features
notable pro basketball and football players as they discuss the
intersection of sport and style, while rocking their favorite looks
from Nike.
"Our goal at Champs Sports is to empower and inspire athletes
through the lens of sport culture," says Jason Brown, VP of Marketing for Champs Sports
and Eastbay. "We are thrilled to partner with Nike and their world
class athletes – Kelsey Plum,
Jarvis Landry and Caris LeVert – to tell our amazing product
stories this holiday season."
The first episode features Kelsey
Plum divulging what inspires her as a professional athlete,
and how her personal style must be both functional and fashionable
— on and off the court. In this episode, Plum dons Nike's Evolution
of the Swoosh "Legend of Her" Air Max 270 React, and apparel from
the Nike Python pack.
"I dress for comfort; you know, I'm a sneaker girl. But at the
same time, I'm still a woman. You can be sporty and sexy and that's
okay," says Kelsey Plum,
professional basketball player for the Las Vegas Aces. "So for me,
there's a a sense of confidence that I try to carry throughout what
I wear and how I play."
The content will be rolling out weekly through mid-December. The
upcoming episodes feature Landry and LeVert who will discuss how
their personality reflects their style, dressing from the feet up
and their favorite new looks from Nike. Champs Sports is the
destination for full-family holiday shopping, including the Nike
products featured in Refresh Your Game, available in-stores and
online at Champs Sports now.
For more information about Refresh Your Game, follow
@ChampsSports and @ChampsSports.Womens on social and visit
https://www.champssports.com/refreshyourgame.html.
About Champs Sports
Champs Sports is part of Foot
Locker, Inc., a specialty athletic retailer that operates more than
3,150 stores in 27 countries in North
America, Europe, Asia,
Australia, and New
Zealand. Through its Champs Sports, Foot Locker,
Footaction, Lady Foot Locker, Kids Foot Locker, Runners Point
and Sidestep retail stores, as well as its direct-to-customer
channels, including Eastbay.com, the Company is a leading
provider of athletic footwear and apparel.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/champs-sports-launches-latest-episode-of-refresh-your-game-digital-content-series-with-nike-300964015.html
SOURCE Foot Locker, Inc.