HELSINKI, Nov. 19, 2019 /PRNewswire/ -- Helsinki and some of Finland's most renowned tech companies
launched a talent attraction campaign in September branding
Helsinki as the world's first City
as a Service (CaaS). The campaign reframed the value that
Helsinki offers to its "users"
(current citizens) and potential "demo users" (tech professionals
looking to relocate) using familiar vocabulary and tone of voice
for international tech professionals. The campaign received close
to 7,000 applications of tech professionals interested to relocate
to Helsinki.
Now Helsinki is bringing its
potential tech professionals to visit the city. Tech talent from
Tel Aviv to New York will experience their potential new
hometown Helsinki and its
work-life balance during one of the world's largest startup events,
Slush, on 19-22 November. The visit is hosted by City of Helsinki along with Supercell,
Smartly, Slush, Relex, and MaaS Global (Whim).
"Finding the best talent in the world is critical for us and
other tech companies in Helsinki.
It is a great place to live and work, with the best education
system, best healthcare, opportunities to families, amazing
international companies and happiest people in the world! It is
easy to demonstrate that when we bring people here,"
says Kristo Ovaska, CEO
of Smartly.
Clever and engaging campaign noticed by the global tech
community
The campaign turned city into a digital product of this
decade and pitched Helsinki as a
Service, highlighting its multiple perks: Helsinki's 640,000 daily active users, key
features such as free world-class education and healthcare.
Helsinki's bugs - darkness, snow
and the flat skyline - were mentioned as carefully considered
features. The city's Mayor Jan
Vapaavuori was recruited to act as the CEO of CaaS,
encouraging potential demo users to apply for a free demo trip to
Helsinki during Europe's leading startup event
Slush.
The stunt was described as clever and engaging by Trendwatching
and chosen as their Innovation of the Day. The results speak for
themselves. In less than a month Helsinki received close to 7,000 applications
from the wished target group of professionals in tech from software
engineers, developers, AI researchers etc.
"Helsinki has all it takes to
make you feel like home but the problem was, not too many knew
about its beautiful features. To make the world aware of what
Helsinki has to offer, the city
just needed a little repackaging," says Alexander Pihlainen, CEO of brand company Bou
behind the creative concept.
Helsinki steps up efforts to
attract international talent
This year the Finnish growth companies attracted the most
venture capital investments to GDP in Europe, and hundreds of millions of euros in
foreign capital have been invested in startups here. With a new
approach to branding Helsinki, the
city wants to improve the city's image as a place to
live.
"Helsinki is located in one of
the world's most secure countries and inhabited by the world's
happiest people. The majority of foreign experts who have settled
in Helsinki are satisfied with the
quality of life here. The experience of a happy, good life is a
combination of tangible - like housing, transportation, jobs and
infrastructure - and intangible things. The intangibles - sense of
trust and community, equality, closeness to nature - are essential
values in building the quality of life", says Jan Vapaavuori, Mayor
of Helsinki.
Campaign site: www.myhelsinki.fi/caas
For more information, please contact:
Laura Aalto
CEO
Helsinki Marketing (Helsinki)
+358-40-507-9660
laura.aalto@hel.fi
This information was brought to you by Cision
http://news.cision.com
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The following files are available for download:
https://news.cision.com/helsinki-marketing/i/helsinki-city-as-a-service,c2717802
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Helsinki City as a
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