LONDON, Oct. 23, 2019 /PRNewswire/ -- The UK's most
influential mummys on social media have been revealed in a new
report by influencer marketing agency InfluBase.
The report investigates the UK mummy influencer sector,
identifying and analysing data from the 50 most influential mummy
creators across all social platforms.
The InfluBase ranking takes into account both the number of
followers and the engagement levels of each mummy influencer:
The top five:
1) Louise Pentland
(@louisepentland)
2) Clemmie Hooper
(@mummy_of-daughters)
3) Giovanna Fletcher
(@mrsgifletcher)
4) Sarah Turner (@theunmumsymum)
5) Rachaele Hambleton
(@parttimeworkingmummy)
How much can they earn?
The top five, can earn anything between £3K and £10K per
Instagram post according to InfluBase though influencers further
down the list can also generate a significant income according to
CEO Ross Furlong:
"It's not all about how many followers you have, engagement,
authenticity and fit are also very important in determining which
influencers will deliver the best results for brands," said
Furlong.
Key findings
InfluBase's research into the top 50 UK mummy influencers across
all their social channels found that:
- The combined reach of the top 50 UK mummy influencers is more
than 14 million followers.
- Their engagement rate varies from 0.3% to 12.9%
- 95% of all engagement comes from Instagram
- Tuesday posts get the highest engagement
- 70% of posts contained no hashtags
- Motivational messages and relatable questions get the most
engagement
- M&S was the most widely spoken about brand – 76% of M&S
posts were sponsored.
- Slimming world and Disneyland had most organic brand
mentions
- Fashion brands were the most mentioned sector – 28% followed by
Travel (19%) and Entertainment (2%).
- 20% of all posts were ads.
Report Download:
The Top 50 UK Mummy Influencers Report 2019 can be downloaded
here: https://influbase.com/mum-influencers-uk-the-top-50/
About InfluBase:
InfluBase is an influencer marketing agency based in Soho,
London UK.
www.influbase.com
Photo -
https://mma.prnewswire.com/media/1015537/InfluBase.jpg
Media Contact:
Claire.spinola@influbase.com
+44-075340-94690