STAMFORD, Conn., Oct. 22, 2019 /PRNewswire/ -- The Pet Leadership
Council (PLC), a national organization that brings together leaders
from across the pet community, announced today the launch of Be
Dog Smart™, a new education initiative designed to
help consumers make smart and informed decisions about responsible
dog acquisition, whether by way of a professional breeder, shelter
or rescue, pet store, friend or family member. Be Dog Smart
also is a valuable, content-rich set of resources for those who
have recently brought a dog into their home.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8632051-pet-leadership-council-be-dog-smart/
"We recognize the value puppies and dogs bring to their owners,
and we want to encourage consumers to be active participants in
understanding dog acquisition," said Bob
Vetere, executive director of the PLC. "Through our Be
Dog Smart initiative, we are collaborating with companies and
organizations throughout the pet care community to educate
consumers and to promote and recognize excellent and responsible
care of companion animals."
Those looking to add a dog to their household should be properly
informed on how to choose their pet, which includes knowing the
right questions to ask, regardless of how they acquire their dog.
People should be well-positioned to obtain the companion animal
they wish to have, with confidence in their knowledge of
acquisition and the pet's health and overall well-being.
"Whether consumers choose to 'adopt or shop', we want to help
assure the dog or puppy they bring into their home was raised under
high standards of pet care," said Vetere. "Be Dog Smart will
educate consumers, so they know what to look for when adding a dog
to their family."
At the core of the Be Dog Smart initiative is a
user-guided website that offers consumers robust,
easy-to-understand information before bringing home a new puppy or
dog, such as costs to consider, important questions to ask and
information on identifying responsible breeders, shelters, rescues
and pet stores. The website is an unbiased, resource-rich guide
that assists consumers throughout the entire dog acquisition
process and into dog ownership.
The Be Dog Smart website was developed in partnership
with industry experts from a variety of backgrounds, including
those involved in responsible breeding, shelter and rescues, animal
welfare, academia and others who work to assure the best care and
well-being of companion animals.
"Responsible dog acquisition starts with the knowledge to make
an informed decision, which is what Be Dog Smart is all
about," said Vetere. "By asking the right questions, researching
credible sources and demanding transparency from those who provide
companion animals, consumers will not only be taking the right
steps when welcoming a new dog into the family, but also will build
demand for responsible breeders, retailers and shelters."
For more information about the Be Dog Smart initiative,
visit www.BeDogSmart.org.
About the Pet Leadership Council
The Pet Leadership
Council is made up of pet industry leaders, animal welfare,
veterinarians and academia and advocates for pets and those who
serve and support them by promoting responsible pet ownership and
educating the public on efforts to improve the health and
well-being of companion animals. Members include: American Humane,
American Kennel Club, Animal Supply Co., American Pet Products
Association, American Veterinary Medical Association, Central
Garden and Pet, Florida Tropical Fish Farms Association, Human
Animal Bond Research Institute, Mars Petcare, Petco, Petland,
Petmate, PetSmart, Phillips, Pet Industry Distributors Association,
Pet Industry Joint Advisory Council, Segrest Farms, Spectrum
Brands, Worldwise, and World Pet Association. Visit
www.PetLeadershipCouncil.org for more information.
Contact: Michelle
Leitzy
Inspire PR Group
614-532-5279
Michelle@inspireprgroup.com
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SOURCE Pet Leadership Council